Course Online in Shopify eCommerce
Learn how to build, launch and scale a fashion eCommerce store with the platform used by thousands of global brands.
Shopify eCommerce Online Course Overview
The Shopify ecommerce course teaches you how to build, run and promote an ecommerce on Shopify from A to Z.
Learn to create and manage product catalogues, visual merchandising, marketing strategies and sell internationally.
- Complete training on Shopify for fashion, luxury and beauty sectors
- Course Duration: 12 weeks
- Commitment: 3 hours per week
- Certification included
- Language: English with Subtitles in multiple languages
- Where: Online live with recorded sessions available for replay
- Assignments and practical workshops
next start dates
⇢ Next cohort September 2026
⇢ Early bird 20% off until June 30th (sign up now below to receive the 20% off)
COURSE DURATION
⇢ 12 weeks
⇢ 3 Hours study per week
COMMITMENT
⇢ 3 hours per week
Delivery format
⇢ Live via Zoom and rewatch on-demand
⇢ Live online group workshops (optional)
⇢ Practice on your own Shopify account
fees
⇢ €950 (sign up now for 20% off)
⇢ Includes mentoring sessions with an experienced ecommerce professional.
⇢ Max 15 participants – Limited seats.
CERTIFICATION
Shopify for Fashion Professional Certificate
⇢ Certificate by Digital Fashion Academy – industry validated
LANGUAGE
⇢ English
⇢ Subtitles: English (other languages on-demand)
Why attend the Shopify course online
Why learn Shopify for fashion brands?
Shopify is one of the most widely used ecommerce platforms for fashion brands.
From independent designers to global labels, thousands of fashion companies use Shopify to manage their online stores.
In this Shopify course for fashion, you will learn how to create and manage a professional ecommerce store, optimise product catalogues and merchandising, and grow your online sales.
High converting ecommerce websites use a mix of Technology, User Experience and Commercial strategy to optimise the conversions.
In this Shopify training course, you’ll learn to set-up, configure, customise and market an ecommerce with Shopify. From the creation of an account to the configuration of essential options in Shopify like markets, taxes, shipping, languages, privacy policy, themes. We’ll guide you to make the best decisions for your store and how to configure them to scale up.
During the Shopify course online we’ll set up a fully functioning ecommerce with Shopify using the free Shopify theme and learn how to customise it. Including using of Shopify AI and basic HTML and CSS. We cover the home page design, image optimisation, product listing pages configuration, personalised filters for navigation, we’ll personalise the product pages for your brand and more. Taught by Enrico Fantaguzzi former Ecommerce and Digital Marketing Manager at Global Fashion & Luxury Brands and Daniele Stella former IT Director at LVMH Group with experience in international e-commerce with Shopify.
Shopify Course Benefits & Outcomes
By the end of this course you will be able to design, build and optimise a Shopify online store specifically for fashion, luxury and beauty brands. During the course you will build a real Shopify store step by step. You can use your own brand or create a test brand.
- Build a complete Shopify fashion store
- Structure product catalogues with variants and metafields
- Design high-converting product pages
- Implement fashion merchandising strategies online
- Launch digital marketing campaigns
- Use Shopify tools to optimise UX, SEO and conversion rate
- Scale your store internationally
- Connect Shopify to social media and other online sales channels like marketplaces
- Use analytics to optimise performance
Shopify eCommerce Course Programme
12 weeks part-time online
8 Modules
Module 1 – Fashion eCommerce Fundamentals
- Ecommerce business plan and budget
- Fashion online consumer behaviour
- Traffic analysis and Demand estimation
- Fashion eCommerce KPIs
- Overview of Shopify ecosystem
Module 2 – Planning a Shopify Store
- Fashion brand positioning online
- Competitor benchmarking
- Merchandising strategy
- Product categories and collections
- Fashion UX principles
Module 3 – Shopify Store Setup
- Shopify account setup
- Domain configuration
- Payment systems
- Shipping rules
- Taxes and international markets
- Privacy, Returns, Cookies and Legal aspects
Module 4 – Fashion Product Catalogue
- Product management in Shopify: Products and variants
- Managing sizes and colours
- Product descriptions and storytelling
- Fabric composition and sustainability attributes
- Shopify Metafields & Product Data
- Inventory management
- Model measurements and size guides
- Displaying metafields in themes
Module 5 – Collections and navigation: visual merchandising with Shopify
- Organise and structure Collections and Navigation Menus
- How to configure and manage Menus in Shopify
- Dynamic (Smart) and manual product collections and galleries
- Using Shopify Metafields and Apps to personalise the navigation
- Custom metafields for fashion products
- Metaobjects and structured content
Module 6 – Shopify Themes & UX
- Shopify themes architecture
- Theme customization
- Blocks, Themes, Sections and other design elements in Shopify
- Mobile-first design
- Home Page and Product Page design
- Custom Landing Pages design
- Fashion lookbooks and storytelling
- How to create a Magazine in Shopify: blogs and blog posts
Module 7 – Digital Marketing for Shopify
- SEO for fashion eCommerce
- Social media marketing
- Paid advertising
- Email marketing and CRM
- Influencer marketing
- Lead generation and CRM
Module 8 – Analytics, Operations & Growth
- Shopify analytics
- Conversion rate optimisation
- Logistics and fulfilment
- Returns management
- International expansion
Certification
Shopify eCommerce for Fashion Certificate
Upon successful completion of the course participants receive the **Shopify eCommerce for Fashion Professional Certificate** issued by Digital Fashion Academy.
This certification validates your skills in fashion eCommerce strategy, Shopify implementation and digital marketing.
Who is the Shopify course for?
- Fashion entrepreneurs who need to launch an online store, scale up, restructure or migrate from a different platform
- Ecommerce managers working for fashion brands, retailers and e-tailers, beauty and luxury professionals
- Fashion marketing professionals managing digital sales channels who need to acquire Shopify ecommerce skills for their job
- Digital agencies specialising in fashion eCommerce
- Consultants working with fashion brands
- Fashion professionals actively looking for career change or growth
Who is the course NOT course for?
- Shopify developers looking for advanced Shopify coding
- People with no interest in ecommerce
Shopify Course Instructors
The professionals you’ll meet at the Shopify Course Online.
During this course you’ll virtually meet more 20+ senior practitioners and leaders in AI product design, merchandising ecommerce and digital marketing from brands, retailers and agencies.
Enrico Fantaguzzi
Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.
Daniele Stella
Former CIO at LVMH – Now technology Advisor to Luxury Brands. Experienced in Digital Transformation, Omnichannel Strategy, Ecommerce. He teaches AI essentials, AI prompt engineering and AI agent crations.
Career Opportunities
Learning how to use Shopify for fashion opens a wide range of career opportunities in the digital fashion industry. Professionals with Shopify expertise can work as Fashion eCommerce Managers, Shopify Specialists, Digital Marketing Managers, or eCommerce Consultants, helping brands build, manage, and grow their online stores. These skills are also valuable for entrepreneurs and fashion startups looking to launch their own direct-to-consumer brands and scale their online sales globally.
- Fashion eCommerce Manager
- Shopify Specialist
- Digital Marketing Manager
- Fashion Digital Consultant
- DTC eCommerce Manager
Here below is a chart that shows the growth in online research for the Shopify keyword on Google in the last 10 years 2015-2025.
FAQs — Shopify eCommerce for Fashion Course
Why Shopify is popular with fashion brands?
Many successful fashion brands use Shopify because it is flexible, scalable and easy to integrate with marketing tools.
Brands use Shopify to:
– manage product catalogues
– launch collections quickly
– sell internationally
– connect marketing and ecommerce
When does the Shopify eCommerce for Fashion course start?
The Shopify eCommerce for Fashion course runs two times per year. The next cohort starts in September, and participants can also access the lessons on-demand to study at their own pace.
Is this Shopify Ecommerce Course suitable for my background?
This course is designed for professionals who want to build or grow a fashion eCommerce business using Shopify. It is suitable for fashion entrepreneurs, marketing professionals, eCommerce managers, consultants and digital agencies working with fashion brands. No technical or programming knowledge is required. A working knowledge of English is recommended. At least one year working experience in the fashion industry is required.
Is there a certification at the end of the course?
Yes, upon successful completion of the course you will receive the Shopify eCommerce for Fashion Professional Certificate issued by Digital Fashion Academy.
I’m a busy professional, is attendance flexible?
Yes. The course combines live online sessions with on-demand lessons so you can study flexibly from anywhere. If you cannot attend a live class, you can watch the recording at any time on the learning platform.
Is knowledge of HTML or programming necessary for the Shopify course?
No. The course is suitable for all levels of experience, no programming knowledge is required, the course will cover both basic and advanced features of Shopify.
Shopify doesn’t require you to know HTML or programming to configure an online store. During the course we’ll also explain some basic HTML and CSS concepts that are useful to know.
How long does it take to complete the Shopify course?
The programme runs for approximately 12 weeks, with an expected study commitment of around 3 hours per week including exercises and practice activities.
How do I enrol?
To enrol, complete the online pre-registration form on this page. After submitting your request, our team will contact you with the next steps to confirm your participation. Seats are limited to ensure a high-quality learning experience.
Are there practical exercises in the Shopify Course online?
The course combines expert instruction from fashion eCommerce professionals with real-world case studies, practical workshops and hands-on exercises. During the course we will build a Shopify ecommerce from scratch, you can use your own website to practice or build your own ecommerce during the course. You’ll learn how to build and manage a Shopify store, manage the product catalogue using variants and metafields, implement digital marketing strategies and more.
In which language is the course taught?
The course is taught in English, with subtitles available in English and additional languages on demand.
What are the benefits of taking the Shopify eCommerce for Fashion course?
-
- Learn how to build and manage a fashion online store using Shopify.
- Understand how to structure fashion product catalogues with variants, collections and metafields.
- Develop practical skills in merchandising, UX and conversion optimisation.
- Learn how to drive traffic and sales through digital marketing strategies.
- Gain practical knowledge used by leading fashion eCommerce teams.
Can I use my own brand or company for the exercises?
Yes. Many participants use their own brand or company as a case study during the course. This allows you to apply what you learn directly to your business and create practical assets you can continue to use after the training.
Shopify eCommerce for Fashion – Pre-registration
Reserve your seat now for the next cohort and get 20% off.