AI for Fashion Executives – Online training
6-Hour Online Intensive Programme.
AI for Fashion Executives Overview
A fast-track program designed for fashion executives who want to understand the opportunities of AI along the whole value chain and apply Artificial Intelligence immediately in their business.
In two focused sessions, participants explore the most impactful AI use cases across design, merchandising, marketing, eCommerce, and operations — with a clear emphasis on real ROI and practical implementation.
- Format: 2 live sessions (3 hours each)
- Total duration: 6 hours
- Focus: Strategy, tools, real use cases
- Outcome: Define your AI roadmap and quick wins
- Language: English
- Where: Live online
Executive AI Program for Fashion Leaders
Move from AI curiosity to actionable strategy in just 6 hours.
This AI for Fashion Executives combines strategic insights, concrete tools, and industry case studies to help leaders identify quick wins, define an AI roadmap, and lead digital transformation with confidence.
Participants will understand where AI creates real business value across the fashion value chain — from product creation to customer experience — and how to implement it effectively.
next session
⇢ Friday, April 24th, 2026 – 14:00 – 17:00 GMT+1 CET
⇢ Friday, May 8th, 2026 – 14:00 – 17:00 GMT+1 CET
COURSE DURATION
⇢ 2 sessions × 3 hours
⇢ Total: 6 hours
FORMAT
⇢ Live online executive training
Delivery
⇢ Interactive live sessions
⇢ Case studies and practical frameworks
⇢ Executive workshop exercises
fees
⇢ Contact us for corporate pricing
CERTIFICATE
AI for Fashion — Executives LinkedIn badge
LANGUAGE
⇢ English
Program Outcomes
By the end of the AI for Fashion Executives online training, participants will:
- Understand the most impactful AI applications in fashion
- Identify high-ROI use cases for their business
- Learn essential AI tools executives should know
- Define priority opportunities and quick wins
- Build a practical AI action plan
- Gain confidence to lead AI-driven transformation
Learning Experience
This executive program is designed for senior decision-makers and focuses on clarity, practicality, and immediate business impact.
- Strategic frameworks tailored to fashion companies
- Real case studies from fashion and luxury brands
- Interactive discussions and exercises
- Executive-level implementation guidance
Programme Structure
The fashion AI for fashion executives programme is organised in 2 sessions of 3 hours each:
DAY 1 — AI for Fashion Overview and Strategy (3 hours)
DAY 1 — Module 1 – AI Adoption
Introducing AI in a fashion company
- AI, Machine Learning, Generative AI — explained for executives
- Why AI matters now for fashion competitiveness
- Key trends reshaping the industry
- Organizational readiness: Prerequisites for AI Adoption, Processes and Knowledge management
- Risks and Change Management: how to mitigate risks and expectations
With Gianluigi Zarantonello and Limitless.
DAY 1 – Module 2 — AI Strategy for Fashion Executives
Defining business goals and implementation strategy
- AI Goals: where AI creates real ROI vs hype
- How to identify quick wins
- Buy vs build decisions
- Budget considerations
- AI governance & risks
- How to move from experimentation to execution
- AI project roadmap (90-day plan)
- Team structure & skills needed
- Selecting vendors
- Measuring ROI
With Andrea Pertici – CIO Fashion & Luxury.
DAY 1 – Module 3 — AI Essentials: Prompt Engineering and Agent Creation
Essential guide to AI Prompt Engineering and AI Agents creation
- How to interact with AI to obtain useful results
- Model limitations: hallucinations, bias, and the need for supervision
- Prompt Engineering: key capability, Anatomy of an effective prompt, Structuring requests
- Prompt parameters: tone, length, and level of creativity
- Advanced techniques: few-shot prompting, chain-of-thought, structured prompts
- AI Agents, from prompts to workflows: orchestrating multiple tasks
- Autonomous agents and the integration of AI into enterprise software
With Daniele Stella CIO and Consultant.
DAY 2 – Module 1 — AI for Fashion Verticals: Business Intelligence
Data & Insights, AI and Technology for Retail Business Analytics
- Business analytics Traditional and Digital KPIs
- Analytics tools, benefits and implementation strategy
- Forecasting tools with AI
With Marco Tombolini Head of Business Analytics – Dolce & Gabbana Beauty.
DAY 2 – Module 2 — AI for Creative
Introducing AI the creative departments: opportunities and tools
- Fashion Trend forecasting
- Product Design with Generative design
- Virtual prototyping
- Creative & Visual applications
- Image generation
- Virtual try-on concepts
With Emanuele Morelli, Fashion AI Designer and Loris Dedamiani Founder Dualme.
DAY 2 — Module 3 – Product development, Merchandising and Buying
AI applications for product development, collection management and stock optimisation
- Product quality management with AI
- Demand forecasting
- Assortment optimization
- Inventory optimization
- Pricing & markdown optimization
- Allocation optimization with AI
With Francesco Laera, Marketing Intelligence, Brand Performance, Data & Analytics at Valentino.
DAY 2 – Module 4 — AI for Marketing & eCommerce
AI applications for content creation, user experience and customer journey personalisation
- Generative AI for campaigns
- Fashion Product descriptions with AI
- Social media automation
- ADV and Video AI generation
- Personalization
With Francesco Laera, Marketing Intelligence, Brand Performance, Data & Analytics at Valentino.
DAY 2 – Module 5 — AI for Luxury Customer Service
AI applications, processes and best practices for Customer Service performance
- Prerequisites: customer services policies, procedures and processes
- The Knowledge base
- Use cases: AI for customer service staff
- Chatbots strategy and implementation roadmap
With Martina Piasentin, Digital Solution Manager at Valentino.
AI for Fashion Executive Master Instructors
The professionals you’ll meet at AI for Fashion Executives.
Meet senior fashion and luxury experts and leaders in AI strategy, product design, merchandising ecommerce and operations.
Daniele Stella
Former CIO at LVMH – Now technology Advisor to Luxury Brands. Experienced in Digital Transformation, Omnichannel Strategy, Ecommerce. He teaches AI essentials, AI prompt engineering and AI agent crations.
Marco Tombolini
Global Head of Business Analysis at Dolce & Gabbana Beauty. PowerBI Pro expert, he specialises in Market & Business Intelligence, Data Visualization, Pricing analytics. Formerly at LVMH group. He teaches Business Intelligence Technology and Automation.
Gianluigi Zarantonello
Gianluigi Zarantonello Digital Strategist, Omnichannel Expert formerly at Valentino, OVS and Coin. He specialises in fashion digital transformation. He teaches AI Adoption, Change Management and Business process mapping.
Emanuele Morelli
Arti Director and AI Media Designer
Creator of products design and advertising campaigns for fashion and luxury brands with AI.
Andrea Pertici
Chief Information Officer at Luxury Group
Senior Fashion and Luxury Executive with experience as CIO at Gucci. He leads Fashion Digital Transformation and AI projects at global level with a leading luxury brand.
Martina Piasentin
Digital Solution Manager at Valentino. With nearly ten years of experience in Client Service and AFSS within the fashion & luxury industry, Martina Piasentin has developed a profile that blends business expertise, change management, and digital innovation.
Craig Crawford
Digital Transformation Strategist / Founder Differently Enabled
Former Vice President IT Strategy at Burberry. Founder and Fashion entrepreneur.
Francesco Laera
Francesco Laera is a senior leader in Marketing Intelligence, Data & AI, with experience across global luxury organisations including Valentino, Lanvin and Safilo. He drives the integration of brand, customer and commercial intelligence to support strategic decision-making and investment optimisation.
Enrico Fantaguzzi
Digital Transformation expert, former Ecommerce, Digital Marketing and Project Manager at Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company. He teaches AI Orgnisation and Change Management.
Who is the AI for Fashion Executives for?
This executive course is designed for fashion industry leaders and decision-makers who want to understand the real business impact of Artificial Intelligence and identify opportunities and feasibility. It is ideal for senior leaders, entrepreneurs, CXOs who want a strategic overview and practical understanding of AI for fashion.
- Senior Leaders, Heads of Departments & CXOs
Gain a strategic understanding of how AI impacts the fashion value chain and learn how to lead AI-driven transformation across departments. - Fashion Entrepreneurs & Business Owners
Discover how AI can accelerate product development, optimize operations, enhance marketing effectiveness, and scale the business. - Mid-to-Senior Fashion & Luxury Managers
Develop practical knowledge of AI applications and a broader vision of AI for Fashion . - Marketing & Communication Professionals
Explore how AI transforms content creation, campaign performance, customer segmentation, CRM and brand storytelling.
Pre-registration — AI for Fashion Executives Online Programme
Reserve your seat — limited places available