Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user […]
Google Analytics 4 GA4 Overview and key metrics analysis Read Post »
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Fashion in the metaverse. What are the NFT and why they are successful? Read Post »
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by
How to measure the ROI of Social Media Marketing Read Post »
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your
How to use Google Search Console Read Post »
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
How to create a Digital Marketing plan for Fashion Read Post »
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all
Fashion Ecommerce Value chain Read Post »
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
Fashion e-commerce SEO: implementation guide Read Post »
Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand
Fashion KPIs: The complete guide to Retail and E-commerce performance Read Post »
#Dressing, #style, #fashion How can semiotic analysis help fashion business? Semiotics is the study of meaning of things. Fashion is
Semiotics of Fashion Read Post »
English 
Italian 
Spanish 
French 
German 
Japanese 
Polish 
Portuguese 
Greek 
Arabic 
Hindi 
Korean