About us

Founded in 2023 by Enrico Fantaguzzi, Enrico Roselli and Kerin Goodall. Digital Fashion Academy is an online training organization specialising in E-commerce, e-business and Digital Marketing for fashion and luxury industry.

The academy’s teachers are all industry professionals who enjoy sharing best practices and learnings with the students of the academy.

The students are fashion professionals who need to update or upgrade their skills with digital knowledge.

Digital Fashion Academy focuses on professional training with a practical and pragmatic approach: the lessons focuses on Tools, Best Practices and KPIs. All the lessons are online available both live and on-demand for maximum flexibility. The theory lessons are always followed by exercises, workshops and quizzes to ensure the most effective learning.

The methodology is based on international standards.

Why training with Digital Fashion Academy online community.

Here you can acquire skills you need to work in the contemporary fashion industry. If you want to work in fashion or just stay up-to-date with changes in fashion industry, you can find here a comprehensive training path to acquire the business and technology skills  that you need to master in the contemporary fashion industry

Technology is reshaping the way we design, manufacture and market fashion. The digital fashion academy will help you stay up to date with this changes, DFA provides you with in dept knowledge and help you stay relevant in the job market.

Towards the Digital First Fashion industry

E-commerce organisational maturity model in Fashion Companies. In the quadrant we see the progression from the Bricks&Mortar business model to Digital First, going through either E-commerce Units or Omnichannel Organization

Whether you are a graduate who wants to become part of the fashion industry or a professional and you need to upgrade your skills, the digital fashion academy is the place where you can learn from senior professionals who work for world class brands and digital agencies sharing the best practices with the DFA students. Here some examples of the companies you will learn from: Boggi Milano, Golden Goose, Valentino, Dentsu, FiloBlu, Keros Digital. Find out more about our teachers in the faculty.

Technology is reshaping the way we design, manufacture and distribute fashion. A full scale digital fashion academy is what you need to stay up to date in the job market.

Digital Fashion Competence Model

 

Fashion Management

Why has fashion management become so relevant? 

The preparation of Fashion and Luxury managers has become more and more relevant in the last few years as the market is becoming more and more competitive. In particular with the development of e-commerce and digital channels, luxury and fashion companies compete in a global market where every product is present on all the channels at the same time, and you competitors products are just one click away.

Key figures and trends

30% of fashion jobs as we know them may not exist in 10-15 years, changes in consumer preferences and artificial intelligence being some of the reasons behind this change.

90% of all the products sold online and offline are influenced by digital. This simply means that the customers research products online before buying or simply are exposed to digital media messages that influcence their decisions.

Digital Fashion Academy training scope

To explain the concept behind Digital Fashion Academy, let’s divide the fashion knowledge into two streams “manufacturing technology” and “digital selling”. Digital Fashion Academy has at its heart the creation of knowledge around the digital selling, focusing on:

• Ecommerce management
• Omnichannel
• Digital Marketing

Benefits for the students

The founders of Digital Fashion Academy are Fashion and Luxury professionals with more than 20 years of experience in the sector and so are the professionals who take time from their current jobs to come and teach at the Digital Fashion Academy.

As experienced professionals in this sector, we know that the fashion industry has its own rules and processes. This rules and processes are complex and they differ from the rules and processes from other sectors. The fashion calendar, the seasonality, brand positioning, pricing, brand image, cost structure, sourcing, distribution channels, are just some examples of this specificity.

Whether you are a graduate who wants to enter the fashion industry or a professional who needs to upgrade your skills, you will need the help of digital professionals who are willing to share knowledge, provide direction of studies to meet your business needs and finally provide connections to the fashion industry.

On the other hand, manufacturing technology is at the heart of product innovation, and needs to be leveraged by digital business professionals, as the result of the market needs.

Feel free to enjoy the free resources, subscribe the mailing list or join us through the pre-registration. You will receive a special invitation shortly.

Fashion and Luxury management has become more and more relevant in the last few years. In particular with the development of e-commerce and digital channels, luxury and fashion products are now available to every person.

30% of fashion jobs as we know them may not exist in 10-15 years, changes in consumer preferences and artificial intelligence being some of the reasons behind this change.

To explain the concept behind Digital Fashion Academy, let’s divide the fashion knowledge into two streams “manufacturing technology” and “digital retailing”. Digital Fashion Academy has at its heart the creation of knowledge around the latter.

The reason why we believe it is necessary to create a full scale digital academy rather than just online courses or tutorials is that learners will benefit from being focused and guided in their studies.

Whether you are a graduate who wants to enter the fashion industry or a professional who needs to upgrade your skills, you will need the help of digital professionals who are willing to share knowledge, provide direction of studies to meet your business needs and finally provide connections to the fashion industry.

On the other hand, manufacturing technology is at the heart of product innovation, and needs to be leveraged by digital business professionals, as the result of the market needs.

Who is this site for?

• Ecommerce professionals who want to have a manual by their side, like a reference or tool to consult from time to time, when a situation arises and you don’t have an immediate solution or someone to talk to.
• For entrepreneurs who want to start an e-commerce enterprise, upgrade their management skills into the digital scope or even just understand what their e-commerce manager is doing or must do.
• For Fashion managers who work on the non-digital side of the business and wonder what does an ecommerce manager do?
• If you are asking yourself, will I be able to keep up with the change
• Have you ever wondered how to structure an ecommerce office or how to introduce ecommerce processes into your company?
• Perhaps you have asked yourself the question and, having not found a solution, you have nevertheless embarked on an ecommerce project or have had an answer that has not entirely convinced you.

What’s next

Feel free to enjoy the free resources, subscribe the mailing list or join us through the pre-registration.