Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion […]
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert Read Post »
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world
Conversion Rate Optimization CRO for Fashion & Luxury Read Post »
