Shopify for Fashion Ecommerce: the essential guide

Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry.

Why is Shopify adopted by fashion and luxury brands for their ecommerce?

• Ease of Use: Shopify’s user-friendly interface and intuitive tools make it quick and easy for brands to set up and manage their online stores without requiring extensive technical expertise.
• Scalability: Whether a brand is just starting out or already established, Shopify offers scalability to accommodate growth. It can handle large volumes of traffic and transactions without sacrificing performance.
• Security and Reliability: Shopify prioritizes security and reliability, providing robust infrastructure and encryption to protect customer data and ensure secure transactions.
• Native ability to integrate with social networks and digital marketplaces such as Facebook Shopping and Google Shopping.

Despite all the “pros” and the quick implementation timeframe and reduced set-up costs, Shopify brings also a number of contraints and attention points that, if unknown, can lead to reduced or deteriorating performance.

What are the cons or risks connected with Shopify?

• Dependency on Third-Party Apps: While Shopify’s app ecosystem is extensive, relying heavily on third-party apps for additional features and functionalities can increase costs and introduce potential compatibility issues.
• Limited Customization: Shopify offers a user-friendly interface, but this can come at the cost of customization. The platform itself isn’t as flexible as Salesforce Commerce Cloud, which might limit your ability to create a truly unique and branded shopping experience. This could be a disadvantage for high-end fashion brands seeking a very specific look and feel.
• Transaction Fees: Shopify has transaction fees associated with each sale, which can eat into your profits, especially for high-volume businesses. Salesforce Commerce Cloud, on the other hand, typically uses a tiered pricing model that doesn’t include per-transaction fees.

However Shopify has a solution or a different plan for different sizes of businesses.

How to implement and successfully run a Shopify Ecommerce channel?

To take advantage of the SAAS solution provided by Shopify you need to work within the boundaries established by Shopify and get to know the environment of applications available to extend Shopify functionalities.

How to use Shopify to deliver  Ecommerce and Brand Experience in fashion industry

Agenda

• Multi-channel integration:
  • Marketplace: Sell where people shop by linking your Shopify catalog to multiple online marketplaces.
  • Social media: Expand your audience with integrated tools to sell on Facebook, Instagram, TikTok and other platforms.
  • Online search: Sync your products to Google and post ads for free on various interfaces.
• Omnichannel selling: Reduce the gap between online and offline retail with Shopify POS (Point Of Sale)
  • Buy online, pick up in store
  • Browse in store, buy online
  • Buy in store, ship to customer
  • Online returns and exchanges
• Marketing & Promotions: Implement different promotions and discounting rules to increase ecommerce KPIs such Average Order Value and Units Per Transactions, Revenue and Gross Margin
• Integrated payment manager: accept payments with Amazon Pay, Apple Pay and implement buy now pay later
• Apps and extensions: chose among 8.000 free and paid apps including
  • Wishlist app
  • Translate and Adapt 
  • Instafeed app
• Reviews app
• Internationalization & Localization
  • Currency conversion
  • Languages
  • Domains and SEO
  • Duties and import taxes calculator
  • Market-specific content
  • Product publishing  by market
  • Customized prices by market
• Order Management & Sales Reports
  • Manage large order volumes and inventory.
  • Manage returns, track shipping, restock inventory, manage return fees, and send automated customer notifications
  • Detailed data and Advanced reports for in-depth analysis of store performance.
• Customization: Customization allows you to create a unique look and feel that reflects your brand personality and resonates with your target audience.
• Themes
  • Drag & Drop Interface
  • Pages & Templates
  • Metafields
  • Metaobjects
  • Blog
• Advanced personalization: how to use metafields and metaobjects to personilize the user experience
  • Theme Selection (free and paid)
  • CMS: Page and block modifications / content editing based on the market
  • Product Carousels
  • Adding fields to the product page (e.g., composition, model measurements)
  • Customizable fields (meta-fields) and additional information (What do customers ask for? What can be customized independently?)
  • How to create a store locator in Shopify: using meta objects
  • Magazine / Blog

Watch the Shopify webinar