UX Design for Fashion

UX design is the process of designing User Interfaces (UI) and User Experiences (UX) for websites, apps, and other digital products. As ecommerce and and digital retailing become more and more relevant for fashion companies, it’s mandatory to improve the customer’s overall experience, leading to customer loyalty, more engagement and increased sales.

In the fashion and luxury industries however, UX designers need to balance the need for usability and conversion rate optimization with the need to convey brand stories and emotions, and being consistent with the brand image.

So how to we create fashion ecommerce websites that meet all the expectations?

With Michele Meggiolan, UX Designer and Digital Art Director, we’ll answer to some important questions such as:

What matters more, the design or the content?
How do online brands differentiate themselves?
How do usability needs and brand image balance?
How do we convey emotions in e-commerce?

Online Course topics

In this short course we’ll present how luxury brands differentiate themselves from highstreet brands. We’ll discuss what data and metrics fashion brands can use to support design decisions and improve conversions.

We will touch on some technical topics such as:

Mobile first
Safety area
Headless
Ecommerce platform

Finally we will look at the creative and design process, answering some specific questions such as:

What is your experience in terms of the creative process?
How important is benchmarking for UX design?
What does a UX requirements analysis entails?
How do you present a winning graphic project to a fashion brand?

How to enrol

Buy online the course and you’ll receive the info to connect to the live course;
Contact us here if you need to request an invoice or enrol more than one person;
Buy online and watch it on demand if you cannot attend on the specific date