Fashion Finance Course: Boost your e-commerce profits with expert budgeting and financial planning strategies
This course is your gateway to mastering the fashion finance principles that shape the e-commerce industry. You’ll acquire the best practices adopted by CFOs of international brands for e-commerce financial strategy, including financial planning, budgeting, and performance optimization.
The Fashion Ecommerce P&L course is designed for e-commerce managers and fashion professionals who have responsibility for the ecommerce channel financial performance. It equips you with essential fashion finance concepts to accurately manage and optimize e-commerce financial planning. The course focuses on financial KPIs and standard best practices in e-commerce for fashion & luxury management. Includes the essential steps of budgeting process in fashion brands and deep dives into revenue streams for ecommerce and cost control to ensure profitability.
Why take this e-commerce financial course?
Imagine having the skills to not only grow your e-commerce business but also optimize it for maximum profitability through expert e-commerce financial planning.
Picture yourself confidently interpreting financial statements and making strategic decisions that align with a strong e-commerce financial strategy, leading to continuous improvement and sustainable growth.
This course will equip you with the knowledge and tools to make these visions a reality.
- You will learn the essential financial metrics such as Gross and Net revenue, Gross Margin, Operating Margin, EBIT and EBITDA.
- You will understand the budget process and the logic behind the financial targets and the company evaluation based on profitability.
- You’ll learn essential strategies to ensure a profitable ecommerce and managing cost of stock and investments.
Fashion Finance Course Structure
This course consists of five key lessons, delivered by industry experts who bring a wealth of experience and insights into fashion finance and e-commerce financial strategy.
- Case studies: Explore real-world case studies and pragmatic exercises on e-commerce financial planning from leaders in international fashion companies.
- Tools & KPIs: Acquire the tools and best practices for ecommerce financial planning ecommerce financial strategy
- Subject Experts: The point of view from both Fashion Finance experts and CFOs on ecommerce P&L management.
- Network: Gain access to a global community of like-minded fashion professionals
Course duration: Estimated 6.5 hours to complete the course, including 2 exercises.
Language: English
Learning Materials: video lessons, downloadable presentations, Google Sheets templates for exercises.
Where & When: Online On-demand, start immediately .
Teachers: Enrico Fantaguzzi, Gilles Gaucher-Cazalis, Leonardo Pecchioli.
Fashion Finance Course: Learning Goals
This course is designed to give you a comprehensive understanding of the financial aspects of the e-commerce fashion industry.
Not al P&L management courses are alike! Each lesson of this fashion finance course is crafted to offer valuable insights and practical knowledge, helping you master -ecommerce financial planning and make strategic decisions that drive profitability.
Here is an overview of the P&L course:
Each lesson is crafted to provide real fashion companies insights and practical knowledge that you can immediately apply to your work. At the beginning of each lesson you will find precise learning outcomes. Here’s an overview of what each lesson covers and why they are important:
Lessons 1: Driving Ecommerce Growth: The Ecommerce Manager’s Perspective
By the end of the lesson you will know how to interpret ecommerce profit and loss KPIs and apply forecasting and planning techniques for continuous development.
Instructor: Enrico Fantaguzzi
What You’ll Learn:
- Discover the key revenue drivers and costs that determine profitability in the online fashion industry, with a focus on fashion finance principles.
- Understand demand generation strategies and how to construct an effective e-commerce budget
- Review methods to optimise online channels, focusing on increasing total traffic and improving conversion rates
By the end, you’ll be able to interpret e-commerce profit and loss KPIs and apply forecasting and planning techniques for continuous development.
Lesson 2: Making Ecommerce Efficient: A Lesson in Profitability
You will learn how to streamline your ecommerce business to enhance profitability while gaining a deep understanding of your competitive landscape. You’ll also master financial strategies to optimise costs and develop a solid grasp of key Ecommerce Profit and Loss cost items.
Instructor: Enrico Fantaguzzi
What You’ll Learn:
- Learn how to streamline your e-commerce business to enhance profitability
- Gain a thorough understanding of your financial landscape and implement e-commerce financial strategy techniques to optimize costs.
- Get to grips with e-commerce financial planning and key E-commerce Profit and Loss cost items,
Lesson 3 & 4: Essential Financial Processes and Financial KPIs and Metrics Explained
What You’ll Learn:
- An overview of the financial operations of fashion companies, with a focus on e-commerce financial planning and cost control.
- Understand how companies allocate funds, track expenses, and plan for the future using effective e-commerce financial strategy techniques.
- Explore the key financial performance indicators (KPIs) specific to fashion e-commerce companies.
Driving Ecommerce Growth: A CFO’s Perspective Lesson 5
Lesson 5: Driving Ecommerce Growth: A CFO’s Perspective
Learn directly from a Chief Financial Officer as he shares his proven methods for developing ecommerce financial strategies and planning. Discover what top executives prioritise in e-commerce performance, gain insights into the financial budgeting process, and understand the key factors that drive a successful e-commerce strategy.
Instructors at Fashion Finance
- Enrico Fantaguzzi – Fashion e-commerce specialising in strategic planning and financial planning, co-founder of Digital Fashion Academy. Ex Gucci, Tod’s, Yoox.
- Leonardo Pecchioli – Chairman Keros Digital SA. Former CFO at Guess Europe. Ex KPMG.
- Gilles Gaucher-Cazalis – MD of SpectR Consulting, Former CFO at Philipp Plein and Finance Director at Michael Kors.
What Does Fashion Finance Mean?
Fashion finance is all about managing the money behind fashion businesses—especially in e-commerce and retail. It helps brands stay profitable, competitive, and financially healthy by focusing on budgeting, cost control, revenue, and financial planning.
Here’s a simple breakdown of what fashion finance includes:
- Understanding Profit & Loss (P&L): Tracks all money coming in (sales) and going out (expenses) while using key financial metrics like Gross Revenue, Net Revenue, Gross Margin, Operating Margin, EBIT, and EBITDA to assess profitability.
- Budgeting and Financial Planning: Setting budgets for marketing, stock, and operations while forecasting demand to avoid overstocking or understocking. Budgets are adjusted seasonally to align with fashion trends.
- Understanding Revenue Streams: Covers different ways to generate income, including direct online sales, wholesale partnerships, subscription services, influencer collaborations, and selling through digital marketplaces.
- Controlling Costs for Profitability: Focuses on reducing production and operational costs, ensuring efficient marketing spend, and managing return-related expenses to protect profit margins.
- Key Performance Indicators (KPIs): Measures financial success through metrics like Gross Margin, Net Profit Margin, Customer Acquisition Cost (CAC), Average Order Value (AOV), Conversion Rate, and Return on Ad Spend (ROAS).
- The Role of the CFO (Chief Financial Officer): Ensures financial strategies align with business goals by deciding where to invest, controlling costs, and making adjustments to drive profitability while keeping the company financially competitive.
What You’ll Learn in the Fashion Finance course:
- Learn what top executives look for in e-commerce performance, review financial mechanisms, and understand what makes an e-commerce strategy successful
- Learn the international standards for financial planning: budgeting, forecasting, cost control, financial reporting;
- Gain insights into the e-commerce expectations within the fashion and luxury industry from a CFO’s perspective
Instructors at Fashion Finance Course
- Enrico Fantaguzzi – Fashion e-commerce specialising in strategic planning and financial planning, co-founder of Digital Fashion Academy. Ex Gucci, Tod’s, Yoox.
- Leonardo Pecchioli – Chairman Keros Digital SA. Former CFO at Guess Europe. Ex KPMG.
- Gilles Gaucher-Cazalis – MD of SpectR Consulting, Former CFO at Philipp Plein and Finance Director at Michael Kors.
Enrico is a fashion & luxury e-commerce professional and consultant. He has worked for brands such as Gucci, Tod’s, Woolrich and e-tailers like Yoox. Enrico is advisor to fashion brands, for ecommerce and digital transformation. He is expert in project management with certifications in PMP and Prince 2
Leonardo is an entrepreneur in the Digital & Fashion industry. He is Chairman at Keros Digital SA and previous his previous experiences include KPMG Audit, Guess Europe, CFO & VP of operations and Co-founder E-volve Group.
Gilles has spent the past 16 years working around the world (US, Asia and Europe) for Fashion companies in different roles around Finance & Operations. He is currently MD of SpectR Consulting, working on consulting projects covering topics around Strategy, Finance and Operations
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