Digital Marketing for Fashion
15 weeks
Flexible Learning
Certification
Community
DIGITAL MARKETING COURSE OVERVIEWA comprehensive, hands-on course
The leading Digital Marketing course designed specifically for the fashion industry, where you’ll master marketing fundamentals specifically to growyour ecommerce.
Taught by top industry experts, this course equips you with all the essential skills to become a certifiedDigital Marketing professional.
Gain a holistic view of digital marketing
The DFA Competence Model© represents the knowledge set that is considered essential to fashion digital marketing management.
Why take this digital marketing course
In the world of fashion ecommerce, high performance is achieved through a seamless combination of activities working together in perfect harmony—known as the ecommerce value chain. This course focuses on the digital marketing aspect, teaching you proven strategies used by top agencies and brands to drive growth and profitability.
Throughout the course, you’ll gain the knowledge to organise and coordinate all the key elements of digital marketing, from creating targeted campaigns to effectively positioning your brand in a competitive market. You’ll discover how to leverage analytics and artificial intelligence for data-driven decisions that increase revenue and elevate your brand.
Whether you’re looking to boost your current marketing efforts or take your fashion ecommerce brand to the next level, this course will equip you with the skills and insights to implement cutting-edge marketing strategies and drive measurable results.
Get Certified Become a certified Digital Marketing professional in a growing industryPragmatic approach
Digital Marketing Course Key Facts
- Self-managed, on-demand, professional development online course
- Format: Online
- Course: Course available now
- Start Immediately
- Duration: ~15 weeks, 3-4 hours per week
- Delivery: Video course & Multimedia
- Certification: Fashion Digital Marketing
- Price: € 900
Fashion Digital Marketing Course Program
Digital Marketing Strategy
- Digital Marketing definition: scope and goals of digital marketing for fashion;
- Marketing technology landscape and trends;
- Digital Marketing Strategy: Paid Media, Owned Media, Earned Media concepts;
- Digital Marketing funnel: traditional funnel and the “messy middle”;
- Multi level marketing campaigns planning: Performance, Editorial, Activation
- Consumer behaviour: Mobile, Desktop and other digital devices, Social Media, Marketplaces and Brand websites;
- Media Mix Strategies by Region, Age Groups and Generations
- Adv Market Worth Digital vs Traditional
- Platforms: Google, Meta, Amazon, Tik Tok
- Digital Marketing Budget
- Email Marketing and Marketing Automation planning
Performance Marketing Training
- Working with agencies and Media Centers: processes, flows, Stakeholders, and Approach
- Performance Media-Mix: Search, Shopping, Retargeting, Social, Affiliation, Prospecting Budget and Forecast
- SEM (Search Engine Marketing) Definitions and Principles SERP (Search Engine Results Page), SEA (Search Engine Advertising), SEO (Search Engine Optimization) Functioning of auctions and Targeting Types of Campaigns (Search, Shopping) Ads & Extensions
- RETARGETING Strategy, players, campaigns, and formats
- SOCIAL Strategy, players, campaigns, and formats
- AFFILIATION What is it, formats, and remuneration
- PROSPECTING Display in the service of performances
- TOOLS: Working Tools Google Ads, Bing, Microsoft Editor, Google Editor, Keyword Planner, Excel, Sem Rush, Google Search Console, Meta Libraries
- WORKSHOP Campaign creation: search and shopping. Data analysis: knowing how to read the panel Observed KPIs: focus on the right metrics. Optimizations: how to improve performance Reporting: explaining the result
Social Media Training
- Social Media Strategy for Fashion Brands
- Influencers management
- Digital PR and Media Training
- Digital Media Training: Desktop / Mobile / Tablet, Digital TV DOOH Voice search Digital Audio
- Paid Media, Owned Media Earned Media concepts
- Digital Marketing funnel: messy middle, Exploration Evaluation cycles
- Multi level planning: Performance, Editorial, Activation
- Time spent on devices: Mobile, Desktop Social
- Media Mix by Region and Age Groups
- Adv Market Worth
- Platforms: Google, Meta, Amazon, Tik Tok
- Digital Marketing Budget
- Email Marketing and Marketing Automation planning
Marketing Automation
- Marketing technology
- Email Marketing
- Direct Marketing with push notifications
- Marketing Automations: welcome cycles, loyalty
- Customer Relationship Management
- Online Communities
- Customer reviews
- WORKSHOP Campaign creation: email marketing automation welcome program.
