Fashion Management Online Course: Business Models & Brands Organisation

Description

This course provides you with the essential information to work in the fashion and luxury industries. In this course you will learn essential notions and terminology that you need to work in this sector whether you are in a fashion brand, a retailer, a service or software provider to fashion companies. This goal will allow you to acquire a 360° view of the fashion industry, that will help you to generate more value in your activity

This course will allow you to understand and master the essential processes, timing and key drivers of fashion brands.

Topics covered in the course

1. Fashion & Luxury industries: key segments of the fashion and luxury market and how does the brand differentiate itself;
2. Brand positioning and market segments in which the brands are positioned;
3. Pricing strategies and price positioning
4. How fashion companies are organized from small brands to corporations
5. Traditional and Digital Sales Channels: traditional and digital sales channels
6. Business Models, Distribution of fashion products & Internationalisation
7. Product lifecycle: when and how a fashion product is designed, produced and distributed;
8. Merchandising and Product Strategies in Fashion Brands

Lessons Methodology

The teaching methodology is based on the work of industry professionals who work in fashion companies, e-tailers and agencies. The typical structure of the lessons:

• Objectives of fashion companies;
• Management control: monitoring of results and KPIs;
• Toolbox function: learn about the tools and software used by the professionals;
• Analysis of best practices and case studies of Fashion & Luxury Brands
• Processes and guidelines implemented in fashion companies;
• Consolidation: exercises, reflection activities and/or quizzes

Who’s this course for

1. Fashion brands employees who have recently entered the fashion & luxury industry
2. Agencies professionals and Providers who want to provide higher value to their clients
3. Graduates who are starting a career in fashion industry

Main benefits of the course

1. Attending this course you’ll acquire the ability to carry out your work consistently with the brand positioning of the brand you work for
2. You’ll be able to interact and engage with your colleagues from differente functions such as wholesale and retail as you will understand their goals
3. You’ll be able to envisage and discuss strategic activities for your brand or company, that are in line with your brand positioning

Other benefits of this online course

1. The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies;
2. The course is live via online meeting with the possibility of viewing the lesson also on demand for 6 months;
3. Participants can interact with teachers and our community during the course and after;

Teachers

The faculty is made up of some of the most qualified and experienced professionals in digital fashion and luxury

Enrico Fantaguzzi

Fashion & Luxury E-Commerce Consultant, Co-Founder of DFA
Enrico is an experienced professional in e-commerce and digital marketing for fashion and luxury. He started his career in Tod’s Group in year 2000 where he managed the company websites, digital marketing and online customer service. He worked in London at The Walt Disney Company as project manager for Disney Interactive and than worked for brands such as Gucci, Tod’s, Twinset, Woolrich, 7 For All Mankind and e-tailers such as Yoox.
He is the co-founder of Digital Fashion Academy and EBAS E-business Association.
He is a project management expert with certifications in PMP and Prince 2

 

Enrico Franco Roselli

Enrico is a highly experienced CEO, formerly CEO of La Martina, the iconic luxury sportswear polo brand.
Expert in brand building, corporate matters, negotiation, luxury goods, legal, digital, wholesale, retail and marketing strategy.
Strong business development professional with a law degree and specializations in intellectual property management and protection, among others. In the twenty years of collaboration with La Martina, the objectives have been to affirm and extend the brand through licensing, retail development and franchising, to open new markets, to introduce and develop corporate ecommerce and digital strategy.