Online course & certification

Ecommerce Management Course

Digital strategy, financial planning & controlling, ecommerce store management, operations & more.

Enrol & Start Course

Download the brochure

Fashion Ecommerce Management Course & Certification

Specifically designed & created by leading fashion professionals.

Ecommerce Management Course & certification, designed and delivered by fashion and luxury professionals from leading fashion companies.

E-commerce Course Overview

Fashion eCommerce certification: flexible online classes, workshops & on-demand videos.

This ecommerce course explores all the value chain activities of fashion e-commerce, from strategic planning to day to day ecommerce store management.

This fashion digital marketing course is designed and delivered by leading fashion ecommerce professionals who work in international brands and retailers.

The E-commerce Strategy & Organisation Course will provide you with hands-on skills and deep understanding of fashion ecommerce processes and tools.

The course methodology is based on learning Goals, KPIs, Tools, Best Practices and Case studies from senior managers. And then you’ll consolidate the learnings with exercizes, quizzes and workshops. The teachers will provide feedback and guidance on your work.

You’ll learn how to make a fashion e-commerce business successful, acquiring insider knowledge and experience to manage a fashion ecommerce in the real world.

ecommerce digital-marketing course photography - DFA

next start date

Start any time with on-demand or join next cohort starting next February

COURSE DURATION

60 Hours (25 weeks)

45 Hours Lessons
15 Hours Practice
2.5 hours per week

Delivery format

Online On-demand

Study flexibly

Cohort or On-demand

Language: English

Subtitles: English and Italian

fees

€1,550 (exam fee included)

CERTIFICATION

Fashion Ecommerce Management

Ecommerce Management Course Outcomes

By the end of this fashion marketing course online, you will have a solid understanding of all ecommerce management processes and tools utilized fashion brands and retailers.

Gain a comprehensive understanding of fashion ecommerce sales drivers and business rules with a focus on strategy, organisation and financial performance
You’ll develop a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
Develop expertise in organising, leading and coordinating ecommerce teams
Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics, and customer relationship management (CRM)
Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals for ecommerce management
Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career

How to attend

Flexible training: on-demand or cohort

Enrol online, complete the check out and start immediately on-demand
You should be prepared to dedicate around 2.5 hours per week to this course
As an alternative you can join the cohort starting in February for a more guided solution
Over 13 weeks you’ll have access to approximately 45 hours of lessons
The live lessons will be recorded and always available on-demand for reviewing
You can engage remotely with teachers and colleagues through our platform
You have access to live 1-to-1 sessions with our mentors

Early bird enroll

E-commerce Course content

60 hours (25 weeks), 45 hours lessons , 15 hours practice

Fashion E-commerce Strategy & Organisation

• Introduction to the Fashion Industry & Digital Business
• Fashion business models, market structure, sales channels, brand positioning and product lifecycle
• E-commerce Processes & Organisation
• Lifecycle of Ecommerce management processes
• Ecommerce Store Management
• E-commerce Strategy & Planning: Ecommerce Value Chain, and discuss key KPIs and financial metrics.
• Digital Fashion Business trends, trend analysis, forecasting, benchmarking
• Strategic planning, goal-setting, management best practices, task prioritisation, roadmapping and project planning planning
• Demand Generation, Ecommerce Budgeting, traffic growth, and conversion rates.
• Essential Financial Processes and Financial KPIs for Fashion Ecommerce: learn to read and control every line and of Profit & Loss of ecommerce to steer the wheel towards profitability and growth.
• Learn budgeting and forecasting processes used by fashion brands for ecommerce and other channels.
• Learn how to cost control through examples and practical exercises

E-commerce Operations & Logistics Management

The operations module focus on learning Logistics, Shipping, Payments and Customer Service.

Topics include:
• Organise, coordinate and oversee e-commerce operations: Logistics management, shipping and online payments.
• Customer Service: role of customer service in fashion Ecommerce, tools and KPIs, effectively manage customer inquiries – pre and post sale, handle returns, and resolve issues to enhance the overall shopping experience
• Strategies for maintaining customer satisfaction, building brand loyalty, and using feedback to improve service
• IT and AI applications to manage the relationship with the customers
• Integration with applications such as ERP, CRM, Ticketing Systems

Online Store Management

The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts.

Topics include:
• Implement a Commercial Plan for your e-commerce
• Manage the Buying and Merchandising processes,
• Manage a fashion E-commerce website, design and optimise the user experience for conversion and customer satisfaction,
• Track sales and performance of your online store
• Customer Relationship Management
• Strategies and techniques to create customer satisfaction and loyalty.
• Strategic and technological aspects of CRM.
• Leverage email marketing programs to drive new sales, cross-sell, upsell, generate loyalty and collect customer’s feedback.
• Email Marketing: the fundamentals of email marketing tailored specifically for fashion businesses.
• Craft compelling email campaigns that resonate with your audience segments, drive engagement, and boost sales.
• Audience segmentation, personalisation, and effective design strategies and KPIs to measure and monitor performance.

Marketplaces & Internationalisation

This module focus on e-commerce strategies to maximise sales, focusing on the activation of new channels such as fashion digital marketplaces and expanding e-commerce to international markets.

Topics include:
• Learn how to leverage different digital sales channel in different markets, we’ll analyse the success criteria for cross border e-commerce management
• Explore the requirements, strategies and organisation for digital trading in foreign markets such as the Far East, Middle East and Africa.
• Learn about Marketplaces and other relevant digital sales channels; how to satisfy local markets customers via localisation and optimisation of the websites for cultural differences.

Analytics and Business Intelligence

In this module you learn the metrics and the tools used by international fashion companies to meaure performance online.

Topics include:
• Acquire an overview of the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns.
• We will also look at the most recent Artificial Intelligence platforms used for predictive analytics.

Technology for Fashion Ecommerce

In this module you’ll gain an overview of the technology solutions that are frequently adopted by fashion companies and how to leverage their potential.

Topics include:
• Gain an overview and understanding of the E-commerce platforms such as Adobe Commerce, Shopify and Salesforce.
• Learn about other applications adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools,
• Product Information & Asset Management, Order Management Systems & AI Applications. Explore Omnichannel Ecommerce Processes including Digital in store applications and Omnichannel customer care.

The ecommerce course is structured in several modules. Some of the modules can be purchased and attended individually. The e-commerce course can be tailored to your needs, contact us for a personalised solution.

Digital Marketing funnel

A typical fashion brand software applications ecosystems with ecommerce platform at the center and many other applications integrated with the commerce via a middleware

No Caption

No Caption

No Caption

Fashion Management - ecommerce P&L - Contribution Margin KPI

No Caption

No Caption

No Caption

No Caption

Meet your instructors

Meet the Managers who contributed to this Fashion Ecommerce Course. Learn from senior fashion & luxury professionals actively working in top brands. Gain expert insights remotely from industry leaders, agencies, and tech innovators.

Enrico Fantaguzzi

Co-founder DFA and Digital Business Advisor

Enrico Roselli

Co-founder DFA and Sr. Advisor

Alexandra Carvalho

E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Giulia Rosetti

E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Marcello Messina

Worldwide Head of E-Business @ TOD’S.

Online Sales, Omnichannel, Customer Engagement

Filippo Chiari

Senior Director – Global Analytics & Insights @ VF Corporation, AI Advisor

Gianluigi Zarantonello

WW Director of Digital Solutions at Valentino Innovation and Digital Transformation Executive, author and blogger

Elisa Elena Franzoso

Ecommerce Store Manager @Filoblu

Meet more of our expert instructors

Experience the unique opportunity of attending an ecommerce training with senior fashion & luxury professionals who are actively working in leading fashion brands. Our teachers are all experts who practice every day the ecommerce strategies and techniques they teach. This online ecommerce course it’s unique in this regards as it will allow you to access a wide range of experts connecting remotly. These experts bring a wealth of experience from renowned fashion and luxury brands, leading agencies servicing the fashion and luxury sector, and global technology players dedicated to providing innovative solutions for fashion brands.

Andrea Dell’Olio

Head of Marketplaces, at Boggi Milano

Leonardo Pecchioli

Chairman Of The Board at

Keros Digital SA, ex KPMG Audit, CFO at Guess Europe

Ilaria Sartorato

Digital Retail Manager at FiloBlu

Lorenzo Bortolotto

Principal Technical & AI Advisor, Solution Architect at Arsenalia

Gilles Gaucher-Cazalis

C-Level Executive | CFO | EMBA

Ivan Saladino

CTO Webformat, eCommerce, B2C & B2B

Mauro Lorenzutti

CTO Webformat, eCommerce, B2C & B2B

Raffaele Nardo

Chief Digital Officer at Dsquared2

Marco Di Pietro

Entrepreneur, Strategic Advisor formerly Director of Operations at Yoox.

Marco Porcellana

Co-founder and CEO at Nosetta

Maddalena Beltrami

Global CRM and Client Service Director at Golden Goose

Iacopo Pecchi

CEO at Marketplace Generation

Discover all

E-commerce certification

Get your fashion certification with this ecommerce course online

Obtaining a fashion certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This ecommerce course online offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.

The exam fee is included in the enrolment fee for students.

A course with a holistic view of Fashion Ecommerce

The Digital Fashion Academy Competence Model represents the set of skills that are considered essential to fashion digital business management.

This e-commerce course focuses on the skills that are relevant to work in Fashion and Luxury Ecommerce teams (see items in colour) and they are divided in Core Management skills in the center and vertical skills, or specialisation skills, in the outer ring

Core Management skills: Fashion, Management, E-commerce

Vertical Skills: Sales & Retail, Buying & Merchandising, Logistics, Digital Photography, Customer Experience, Content Production

Whether you’re a dedicated specialist in a specific department (such as visual merchandising, operations, or store management) or tasked with coordinating an ecommerce team, this program equips you with the knowledge necessary to excel in these roles.

Early bird enroll

Career in fashion ecommerce

The fashion industry is rapidly embracing eCommerce creating a surge in demand for professionals with expertise in these domains. By attending the Fashion E-commerce Management Course and obtaining the Ecommerce Certificate for Fashion & Luxury you’ll gain the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.

Here below some examples of roles & profiles that are in line for this course of studies:

Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
Ecommerce Project Manager & Program Manager: Oversees and manages eCommerce projects, from concept to launch. They ensure projects are completed on time, within budget, and to the highest quality standards.
Ecommerce Operations Specialist and Coordinator: Manages the logistics of eCommerce orders, including fulfillment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.

What our students say

Read what our students say about their experience.

Benedetto

Digital Marketing Manager at North Sails

★★★★★

Great Course

“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”

Martina

Ecommerce Merchandising Specialist at Gucci

★★★★★

Rich and Complete

“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”

Where our students work

No Caption

FAQs

Can I start anytime?

You can start at any time with the on-demand version of the courses. If you’d rather join a cohort the starting dates are September for the Digital Marketing course and February for the E-commerce course. You can enrol in any course and start immediately.

I’m not sure which course to take, can I talk to someone?

In order to choose the right course, you should consider how much time you have to study and what are your learning goals. If you need consultation you can set up a call with a senior staff at DFA here.

Is there a certification at the end of the course?

Yes. Digital Fashion Academy offers you a certification for the courses you attend. We have developed this certification exam in collaboration with fashion brands, digital professionals and digital agencies.

Will I develop a portfolio during the course?

Yes, you will develop a portfolio during the Digital Marketing and Ecommerce courses. For all other courses, you will work on real case studies that you can use as portfolio.

I’m a professional with a busy schedule, is the attendance to lesson flexible?

The attendance is flexible, it is possible to carry out the training in your own time. When there are live virtual classes, they are recorded and they will be available also on-demand.

In which languages are the lessons available.

The lessons are available in English. Other languages subtitles are available on request.

Need more info?

If you need a personal consultation for choosing your course or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected to a calendar where you can choose any available slot to book a call.

Book a call

Download the course program

Fill out the form to download the Ecommerce Course Programme.

Please enable JavaScript in your browser to complete this form.

First Name

Last Name

Country

Occupation:

Do you have any questions?

Subscribe to newsletter

I’d like to receive updates from Digital Fashion Academy

By sending this form, I confirm I have read and consent to the privacy policy of Digital Institute SAGL.

Fashion eCommerce Management Course & Certification

Ecommerce Management Course

Fashion Ecommerce Management Course & Certification

Fashion eCommerce certification: flexible online classes, workshops & on-demand videos.

Ecommerce Management Course Outcomes

Flexible training: on-demand or cohort

E-commerce Course content

Meet your instructors

Enrico Fantaguzzi

Enrico Roselli

Alexandra Carvalho

Giulia Rosetti

Marcello Messina

Filippo Chiari

Gianluigi Zarantonello

Elisa Elena Franzoso

Andrea Dell’Olio

Leonardo Pecchioli

Ilaria Sartorato

Lorenzo Bortolotto

Gilles Gaucher-Cazalis

Ivan Saladino

Mauro Lorenzutti

Raffaele Nardo

Marco Di Pietro

Marco Porcellana

Maddalena Beltrami

Iacopo Pecchi

Get your fashion certification with this ecommerce course online

A course with a holistic view of Fashion Ecommerce

Career in fashion ecommerce

What our students say

Great Course

Recommended

Rich and Complete

Where our students work

FAQs

Can I start anytime?

I’m not sure which course to take, can I talk to someone?

Is there a certification at the end of the course?

Will I develop a portfolio during the course?

I’m a professional with a busy schedule, is the attendance to lesson flexible?

In which languages are the lessons available.

Need more info?

Download the course program