Email Marketing for Fashion Online Course
Email Marketing Course Campaigns Calendar
Email Marketing Course Campaigns Examples
Email Marketing Course Planning
Email Marketing Course Email Design
Email Marketing Course - Email Design
Email Marketing for Fashion Online Course
Email Marketing Course Campaigns Calendar
Email Marketing Course Campaigns Examples
Email Marketing Course Planning
Email Marketing Course Email Design
Email Marketing Course - Email Design
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Email Marketing Course for Fashion: Mastering Contact Planning, Email Design and Campaigns Automation

$ 150.00

In this Email Marketing Course, led by experienced Email Marketing and CRM experts, you’ll discover the strategies and best practices to building impactful email campaigns

Course duration: around 2 hours to complete
Language: English with subtitles in English and Italian.
Learning Materials: video lessons, interactive slides, quizzes and downloads.
Where: On-line on-demand, study anywhere
When: Buy the course and start learning

Categories: ,

Email Marketing Course in brief

What if you could turn emails into a powerful sales tool for your fashion brand?

Imagine building strong connections with your audience, keeping them engaged, and turning subscribers into loyal customers—all with the right email strategy. Sounds exciting, right? That’s exactly what this lesson is all about.

In this Email Marketing Course for Fashion, led by experienced Email Marketing and CRM experts from the renowned fashion brand Golden Goose, you’ll discover the strategies and best practices to building impactful email campaigns.

You’ll learn how to track key email marketing KPIs, build a campaign calendar, and develop a full launch strategy. Plus, you’ll learn to use Customer Journeys, Automation, and CDP to create targeted, high-performing campaigns. As a final project, you’ll design both a basic and advanced customer journey—valuable additions to your digital portfolio.

Email Marketing Course: the expert opinion

Email marketing is still one of the most effective channels for fashion brands and retailers to generate sales. Email Marketing, Direct Messaging and Newsletters have been around for more than 2 decades but they are still effective. As an ecommerce manager with experience brands such as Twinset, 7 For All Mankind and Woolrich  I was able to generate between 20% and 25% of the total revenue of the ecommerce with email marketing.

Email Marketing Course learning outcomes

  • Understand the Value of Email Marketing – Learn why email marketing is essential for fashion brands and discover the key KPIs to track success.
  • Gain knowlege of Campaign Planning – see an example of how a campaign calendar is structured, understand how to buid engaging emails, and develop a full launch strategy tailored to fashion marketing.
  • Review Real-World Case Studies – Explore welcome series layouts from top brands and learn what makes them effective.
  • Unlock the Power of CDP – Discover how a Customer Data Platform (CDP) enhances personalization, automation, and customer engagement.
  • Create Your Own Customer Journey – Apply everything you’ve learned to design both a basic and advanced customer journey for your digital portfolio.

Email Marketing Online Course Program: Management, Planning and Design. 

Email marketing still plays an essential role in the success of fashion brands. All fashion professionals who work in retail, online and offline, should know how to leverage this direct communication channel to maximise traffic, sales and customer lifetime value. Enrol in this comprehensive 2-hour course designed to give you and overview and an understanding of the best practices in email marketing for fashion.

  1. Email Marketing strategy for Fashion Brands
  • Email Marketing role in fashion business online and offline
  • Roles and Goals in email marketing
  • Brand positioning and email marketing
  • Understanding Your Audience: Segmentation and Targeting
  • Customer journey, email marketing and omnichannel funnel
  • Internationalisation and global perspective
  1. Crafting Compelling Email Content 
  • Content calendar: planning the right message at the right moments
  • Designing Visually Effective Emails with responsive design
  • Writing Engaging Copy: From Headlines to Calls-to-Action
  • Showcasing Products Effectively: Retargeting with email
  • Utilising triggers and touchpoints
  1. Tools for success in fashion email marketing 
  • Planning
  • Benchmarking 
  • Customer Data
  • Artificial Intelligence
  • Triggers and automations
  1. Marketing Automation and Technology
  • Email Marketing Automation
  • Automated Campaigns for Fashion Brands
  • Personalising Content and use of AI
  • Leveraging the potential of email marketing platforms
  • Email Marketing platforms overview
  • Customer Data Platforms
  1. Analytics and Measurement 
  • Metrics and KPIs: from deliverability to ROI
  • A/B Testing for Continuous Improvement
  1. Case Studies and Success Stories 
  • Real-world examples of successful email marketing in the fashion industry
  • Lessons learned and takeaways from notable campaigns
  1. Privacy compliance essentials
  • Best Practices for Opt-ins and Opt-outs
  • Compliance with Data Protection Regulations
  1. Trends and events in the email marketing landscape
  • New platforms
  • Email marketing events

Practice work: designing welcome cycle and other email marketing automated campaign

  • Designing a welcome cycle: from the initial signup to the conversion
  • Design a Cart Recovery automation with key messages and contact rules
  • Data enrichment: from requesting additional data to designing personalised messages, birthday celebration email campaigns

Teachers

Ivan Saladino, Email Marketing and CRM teacher at Digital Fashion AcademyIvan Saladino Global CRM and Client Service Director at Golden Goose.
Extensive professional experience in marketing and communication focused in fashion/luxury, TLC, furniture & design fields.
More than 10 years experience in digital marketing and communication with focus in CRM.

Ivan is a seasoned Senior Marketing Manager with hands-on experience in Digital and CRM, bringing a wealth of knowledge from industries like Fashion & Luxury. With a passion for creating personalized consumer experiences, he knows how to build strong, lasting relationships between brands and their audiences—all while keeping acquisition and retention costs in check.
His end-to-end approach ensures that every marketing strategy is aligned from planning to execution. He’s not just about ideas—he’s about actionable insights, leveraging data, precision marketing, CRM, SEO, Google Analytics, and Ads to drive real results.
Maddalena Beltrami Teacher CRM at Digital Fashion Academy Maddalena Beltrami CRM Director @ Golden Goose
With a rich and diverse background in marketing and communication, Maddalena brings a wealth of expertise across fashion & luxury, TLC, furniture, and design industries. Her 10+ years in digital marketing and CRM make her a powerhouse in crafting strategies that drive engagement and loyalty.
Beyond digital, Maddalena has 3 years of project management experience with a leading Italian TLC brand, sharpening her skills in execution and strategy. She also has extensive experience managing international clients, making her adept at navigating global markets and cross-cultural communication.
With Maddalena, you’ll gain insights from a seasoned professional who blends creativity, strategy, and data-driven decision-making to achieve outstanding results

 

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