This course you’ll acquire the skills to manage a digital marketing campaign for fashion brands.

This short course in fashion marketing provides you with both strategic notions and practical knowledge to effectively manage digital marketing strategies, digital marketing teams and advertising campaigns for fashion & luxury e-commerce.

An executive training program for fashion professionals. Who is this course for?

This online course is for fashion professionals who need to acquire the essential skills to manage digital marketing programs, coordinate marketing teams, implement acquisition campaign to drive e-commerce growth, acquire a certification and upgrade their skills from traditional marketing to digital.

An executive short course with a practical and pragmatic approach, designed by fashion & luxury experts.

This marketing course drawing on expertise from leading senior professionals, the teachers of this online course are senior professionals who practice everyday what they teach and they come to the Digital Fashion Academy courses to share their learnings, experience and best practices.

What you will learn in this online short course in fashion marketing.

You’ll learn digital marketing tools and best practice used in fashion & luxury companies and marketing agencies who work within the fashion industry arena.
You’ll learn how to envisaging and define a marketing strategy that orchestrates several digital channels to reach the business goals
You’ll learn how to designing and implement a digital marketing campaign to drive qualified traffic to a fashion ecommerce website.
You’ll take specialist lessons such as how to structure a digital marketing budget for a fashion online store, and create a search engine advertising and social media paid campaign, through to creating a content marketing strategy and managing a SEO project.

How to attend the online course in fashion marketing.

This course is a mix of live lessons online and on-demand lessons. All live lessons are recorded and available on-demand.
– Live lessons with industry experts
– Workshops
– Q+A sessions and mentoring support
– Self-paced resources
– Interactive material, quizzes and final exam

Topics covered in the course:

Digital Marketing Budget & Acquisition Plan
Fashion Marketing Calendar
Digital Marketing Strategy & Organization
Digital Marketing Workshop
Digital Advertising & Affiliate
Social Media Marketing & Digital PR
Content Marketing
Search Engine Optimisation

For the course programme, download our brochure

Key Benefits

The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies
The course is live via online meeting with possibility of viewing the lesson also on-demand for 12 months;
Participants can engage with the teachers and our community during the course and after.