Ecommerce and Digital Marketing course structure
Online Course duration: 36 weeks, 2.5 hours per week committment
Certification: Certification included
Language: English
Learning Materials: downloadable presentations and templates, video lessons, audio, transcriptions.
Where: Online on-demand, study anywhere
When: Online on-demand, available 24/7
Learn end-to-end Fashion Ecommerce & Digital Business and Marketing
In this fashion e-commerce and digital marketing course you will acquire the skills that will allow you to manage an e-commerce for a brand or retailer, from creating a business plan for e-commerce to managing an e-commerce team, from creating the product assortment to managing digital marketing campaigns.
You will be provided with a comprehensive overview of all the activities of the Fashion E-commerce Value Chain and you will learn how to make you online channel profitable and sustainable.
This course is a mix of live lessons online and on-demand lessons. All live lessons are recorded and available on-demand.
– Live lessons with industry experts
– Workshops
– Q+A sessions and mentoring support
– Self-paced resources
– Interactive material, quizzes and final exam
Ecommerce and Digital Marketing Course Methodology
This course has a pragmatic online training methodology that starts from goals and KPIs that are relevant to Digital Fashion Management, exploring how to use the tools of the job.
Topics covered in the E-commerce and Digital Marketing course include
- E-commerce Strategy: strategic decisions, key success factors, e-commerce value chain.
- E-commerce Merchandising and Store Management: the fashion e-commerce buying process, the
- Web Analytics & Business Intelligence: performance monitoring and measuring: key performance indicators, metrics, ecommerce & web analytics.
- E-commerce operations: logistics, payments, customer service.
- Digital marketing, performance marketing, user experience.
E-commerce and Digital Marketing Course Teachers
The teachers are some of the most experienced professionals in the Digital Fashion sector, specialised in the Fashion & Luxury industry.
Read more about the teachers >>