Email Marketing for Fashion: Mastering Contact Planning, Responsive Email Design and Campaigns Automation. Online Course.

Mastering Email Marketing Management, Planning and Design. Short Online Course.

Email marketing still plays an essential role in the success of fashion brands. All fashion professionals who work in retail, online and offline, should know how to leverage this direct communication channel to maximise traffic, sales and customer lifetime value. Enrol in this comprehensive 2-hour course designed to give you and overview and an understanding of the best practices in email marketing for fashion.

1. Email Marketing strategy for Fashion Brands

• Email Marketing role in fashion business online and offline
• Roles and Goals in email marketing
• Brand positioning and email marketing
• Understanding Your Audience: Segmentation and Targeting
• Customer journey, email marketing and omnichannel funnel
• Internationalisation and global perspective

2. Crafting Compelling Email Content 

• Content calendar: planning the right message at the right moments
• Designing Visually Effective Emails with responsive design
• Writing Engaging Copy: From Headlines to Calls-to-Action
• Showcasing Products Effectively: Retargeting with email
• Utilising triggers and touchpoints

3. Tools for success in fashion email marketing 

• Planning
• Benchmarking 
• Customer Data
• Artificial Intelligence
• Triggers and automations

4. Marketing Automation and Technology

• Email Marketing Automation
• Automated Campaigns for Fashion Brands
• Personalising Content and use of AI
• Leveraging the potential of email marketing platforms
• Email Marketing platforms overview
• Customer Data Platforms

5. Analytics and Measurement 

• Metrics and KPIs: from deliverability to ROI
• A/B Testing for Continuous Improvement

6. Case Studies and Success Stories 

• Real-world examples of successful email marketing in the fashion industry
• Lessons learned and takeaways from notable campaigns

7. Privacy compliance essentials

• Best Practices for Opt-ins and Opt-outs
• Compliance with Data Protection Regulations

8. Trends and events in the email marketing landscape

• New platforms
• Email marketing events

Practice work: designing welcome cycle and other email marketing automated campaign

• Designing a welcome cycle: from the initial signup to the conversion
• Design a Cart Recovery automation with key messages and contact rules
• Data enrichment: from requesting additional data to designing personalised messages, birthday celebration email campaigns

Teachers

Ivan Saladino Global CRM and Client Service Director at Golden Goose.
Extensive professional experience in marketing and communication focused in fashion/luxury, TLC, furniture & design fields.
More than 10 years experience in digital marketing and communication with focus in CRM.