Marketing Mix Modeling, Incrementality and Multi-touch attribution

Learn how to maximise the results of Fashion Marketing combining Marketing Mix Modeling (MMM) Incrementality Testing and Multi-touch attribution.

🗓 Join us for a special training session online on December 5th, 2024.

Register on LinkedIn. You’ll receive an email with the link to attend the session on the day of the event. The event is reserved to Digital Fashion Academy students, alumni and managers from brands and fashion retailers.

Marketing Mix Modeling blends digital and non digital channels in a single view of performance to help marketers make the best use of their budgets.

MMM together with Incrementality Testing and Multi-touch attribution provide you with a holistic view of the communications endeavours of your company.

In this training session we’ll explain how to combine these three different data-driven marketing techniques to create a framework of measurement for your brand.

You will learn from Digital Marketing experts from fashion brands and digital agencies who will bring you up-to-date best practices with practical examples and a case study.

Join
Jacopo Laganga, Head of Digital Sales and Marketing at Pinko

Michele Vangelista, Head of Business Analysis & Marketing Senior Consultant

Tim Kreienkamp, Director Measurement & Data Science @ Funnel

What you’ll learn:
– Understand the MMM methodology and Incrementality testing and how they differ from traditional marketing analytics;
– Real-world applications and examples in the fashion industry;
– How to measure the true impact of your marketing campaigns: Learn to quantify the effectiveness of different marketing channels, including digital, social media, and traditional advertising.
– Optimising your marketing budget: Discover how to allocate your budget wisely by identifying high-performing channels and campaigns.


This training session is exclusively for
– Digital Fashion Academy students and alumni;
– Digital professional from fashion brands & retailers

This training session is brought to you by Digital Fashion Academy in collaboration with 스토어리스 그리고 Funnel.

Don’t miss this opportunity to stay ahead of the game, register now.

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