Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry
Join us for an insightful webinar focused on pricing intelligence, benchmarking, and competitor analysis within the dynamic fashion and luxury sector. This session will explore how leading brands leverage data and technology to achieve optimal market positioning.
Key Discussion Points:
- The evolving landscape: Understand how increased production costs, the pursuit of ultra-luxury customers, and shifting consumer preferences are impacting the fashion and luxury industry. The rise of e-commerce and online sales has intensified competition, making it crucial to find the right product-price-brand positioning.
- Strategic price positioning: Discover how to align your pricing strategy with the characteristics of various geographic target markets.
- Data-driven decision making: Learn how to use software that gathers millions of data points from hundreds of brands worldwide. Specifically, the webinar will cover:
- Product assortment by brand and country.
- Product price positioning by brand and category.
- Achieving almost real-time pricing monitoring.
- The role of AI: Gain insights into the role of Artificial Intelligence in pricing analysis.
- Expert perspectives: Hear from industry leaders who have successfully implemented best practices for price positioning using Competitoor software.
Featured Speakers:
- Maurizio Catellani, CEO at Competitoor, will share his expertise on how cutting-edge technologies can add customer value, and how AI can positively impact the business world.
- エンリコ・ファンタグッツィ, Co-founder of Digital Fashion Academy, will offer insights from his extensive experience in scaling fashion brands online, and discuss digital transformation in e-business management.
- ジャンルイジ・ザラントネッロ, Global Director of Digital Solutions at Valentino, will discuss how the lines between online and offline are blurring and the need for new digital skills. He will also address the importance of a single customer view and data-driven strategy.
- Fulvio Mercuri, Head of Pricing at Tod’s spa, will share his strategic approach to pricing, market positioning and how this drives revenue growth and profitability.
How to determine the best price for your products?
This webinar is essential for fashion professionals looking to optimise their pricing strategies, gain a competitive edge and understand how to reach the right customers with the right product and the right price. Learn from the experts and take your brand to the next level.
The webinar is sponsored by Competitoor, a leading platform providing price monitoring and product catalog benchmarking software. Competitoor’s platform assists brands in making the best pricing decisions for their products.
This description should effectively promote the webinar and highlight the value it offers to professionals in the fashion and luxury industry.
How to determine the best price for a specific market?
The best price for a product is the price that maximises the profit margin and the opportunity of selling.
In the competitive market of digital marketplaces and search engines, the algorithms often determine how much visibility your products will have based on a combination of stock, price, brand reputation and other factors that are relevant to the marketplace.
Chosing the right price can heavily influence the visibility that your product will gain organically on the search results pages of the marketplaces.
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