Digital Fashion Academy Bi-Weekly Report: March 29, 2025
Welcome to the latest edition of our bi-weekly update, featuring key developments in fashion digital transformation, e-commerce, and digital marketing.
eCommerce Updates
- House of Vinted Launches Luxury Online Wardrobe
House of Vinted is introducing a high-end digital fashion platform, allowing users to buy and sell pre-loved luxury fashion. This move enhances the growing trend of sustainability in fashion while also expanding Vinted’s market reach into luxury goods. Read more here. - AliExpress Adds Marketplace Selling Model in the U.S.
AliExpress is now offering U.S. merchants the ability to sell directly through its marketplace, strengthening its foothold in the American market. This shift is expected to create new opportunities for fashion brands looking to expand their reach. Read more here.
Digital Marketing Trends
- Best Buy Launches Automated Solution for Social Advertising
Best Buy is using automation to enhance its social media advertising efforts, making it easier for partners to manage campaigns and optimize performance. This reflects a wider industry shift toward more streamlined and effective digital marketing strategies. Read more here. - Fortnum & Mason’s 24/7 On-Demand Delivery Service
Luxury retailer Fortnum & Mason is launching a 24/7 on-demand delivery service in London through Zapp, revolutionizing fast fashion logistics by offering round-the-clock access to premium products. Read more here.
Logistics & Innovation
- Digital Product Passports: Enhancing Trust and Transparency in Fashion
According to a Certilogo survey, digital product passports are set to reshape consumer trust and transparency in the fashion industry. These passports offer consumers access to detailed product information, including sustainability and origin data. Read more here. - Turkish Fashion Industry Advances with Digital Transformation
The Turkish fashion sector is increasingly adopting digital technologies, from design software to enhanced e-commerce capabilities, making strides in both innovation and efficiency. Read more here.
Stay tuned for more updates in our next report!
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