Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing […]
Fashion Management is art and science. It requires sensitivity, experience but also relational abilities and analytical skills. Fashion Industry is characterised by rules and practices that are different from other businesses: fashion product lifecycle, collections & seasons, distribution models, sourcing strategies. These elements of fashion business are continuously evolving as technology changes and consumers preferences mutate.
The Fashion Management sections is dedicated to articles that illustrates the state of the art of fashion management with a specific focus on innovation and digitalisation of fashion business.
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing […]
10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead
What are the typical fashion ecommerce roles and how do they add value? What are the core skills needed in fashion ecommerce roles? Find out more
Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at
CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world
We were delighted to host Ilaria Sartorato, Retail Manager at FiloBlu, and Martina Donà, Online Store Manager at FiloBlu, for
Numerous designers were after a feeling of “lightness” in contrast to the pull of gravity (and the dark seriousness of
3D fashion design is rapidly gaining traction in the industry and it’s paving the way for a more sustainable future
We were honoured to host Director of Insights Filippo Chiari, at Digital Fashion Academy. With extensive experience in a prominent
Fashion ecommerce has become a mature and highly competitive sector. With increasingly high marketing costs and lower margins, it’s necessary