Course overview

Course outcomes

Certification

Course teachers

Enrol now

This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in fashion companies and international digital marketing agencies.

In this online course you’ll learn in-depth fashion digital marketing management strategies, techniques and best practices.

You’ll learn how to structure a digital marketing budget that aims at delivering specific targets of website traffic, conversion rate and cost per acquisition.

During the course you’ll create digital marketing campaigns such as Search Engine Advertising using Google ads platform and Social Media campaigns with Meta Business Suite.

In this course you’ll also learn about Search Engine Optimisation strategies and techniques for content marketing, keywords analysis and tracking SEO results.

The lessons are structured according to the Digital Fashion Academy methodology results driven approach which entails describing what are the outputs of the role or function, how to measure the performance through KPIs and metrics and how to ensure the highest quality in the results.

Online Fashion Marketing Learning Outcomes

By the end of this fashion marketing course online, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and etailers.

✔ Understand the fundamentals of digital marketing and its applications to the fashion & luxury industries

✔ Learn digital marketing strategy with focus on traffic generation and customer acquisition.

✔ Understand how to structure a digital marketing budget for a fashion brand and how the fashion marketing budget is connected to the P&L of ecommerce.

✔ Develop an effective digital marketing strategy and content marketing plan tailored to the fashion industry

✔ Acquire the techniques and strategies used by performance marketing professionals to drive qualified traffic to your website through Search Engine Advertising (SEA) and Social Media Marketing

✔ Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context.

✔ Explore the best practices of Search Engine Optimisation (SEO) for fashion, measure the results of SEO with specific KPIs, explore the synergies between SEO and SEM.

✔ Create engaging content suitable for both humans and search engines following SEO agency processes.

✔ Analyse a real fashion brand case study and develop advertising messages for them

✔ Discover the power of social media marketing through best practices in content creation with a specialising media agency.

✔ Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers.

✔ Understand the importance of data analytics and how to measure the success of digital marketing campaigns using metrics and KPIs specific to fashion industry

FORMAT
⇢ On-demand
⇢ Feedback from instructors
⇢ Digital Portfolio

LANGUAGE
⇢ English
⇢ English & Italian subtitles

FEES
⇢ 900 Euros
⇢ Early bird 699 Euros

AVAILABLE FROM
⇢ January 2025

COURSE DURATION
⇢ 15 hours of lessons

LOCATION
⇢ Online flexible

CERTIFICATION
⇢ Digital Marketing for Fashion
⇢ Exam fee included

Digital Marketing Strategy

• Digital Marketing definition: scope and goals of digital marketing for fashion;
• Marketing technology landscape and trends;
• Digital Marketing Strategy: Paid Media, Owned Media, Earned Media concepts;
• Digital Marketing funnel: traditional funnel and the “messy middle”;
• Multi level marketing campaigns planning: Performance, Editorial, Activation
• Consumer behaviour: Mobile, Desktop and other digital devices, Social Media, Marketplaces and Brand websites;
• Media Mix Strategies by Region, Age Groups and Generations
• Adv Market Worth Digital vs Traditional
• Platforms: Google, Meta, Amazon, Tik Tok
• Digital Marketing Budget
• Email Marketing and Marketing Automation planning

Performance Marketing Training

• Working with agencies and Media Centers: processes, flows, Stakeholders, and Approach
• Performance Media-Mix: Search, Shopping, Retargeting, Social, Affiliation, Prospecting Budget and Forecast
• SEM (Search Engine Marketing) Definitions and Principles SERP (Search Engine Results Page), SEA (Search Engine Advertising), SEO (Search Engine Optimization) Functioning of auctions and Targeting Types of Campaigns (Search, Shopping) Ads & Extensions
• RETARGETING Strategy, players, campaigns, and formats
• SOCIAL Strategy, players, campaigns, and formats
• AFFILIATION What is it, formats, and remuneration
• PROSPECTING Display in the service of performances
• TOOLS: Working Tools Google Ads, Bing, Microsoft Editor, Google Editor, Keyword Planner, Excel, Sem Rush, Google Search Console, Meta Libraries
• WORKSHOP Campaign creation: search and shopping. Data analysis: knowing how to read the panel Observed KPIs: focus on the right metrics. Optimizations: how to improve performance Reporting: explaining the result

Social Media Training

• Social Media Strategy for Fashion Brands
• Influencers management
• Digital PR and Media Training
• Digital Media Training: Desktop / Mobile / Tablet, Digital TV DOOH Voice search Digital Audio
• Paid Media, Owned Media Earned Media concepts
• Digital Marketing funnel: messy middle, Exploration Evaluation cycles
• Multi level planning: Performance, Editorial, Activation
• Time spent on devices: Mobile, Desktop Social
• Media Mix by Region and Age Groups
• Adv Market Worth
• Platforms: Google, Meta, Amazon, Tik Tok
• Digital Marketing Budget
• Email Marketing and Marketing Automation planning

Marketing Automation

• Marketing technology
• Email Marketing
• Direct Marketing with push notifications
• Marketing Automations: welcome cycles, loyalty
• Customer Relationship Management
• Online Communities
• Customer reviews
• WORKSHOP Campaign creation: email marketing automation welcome program.

Who is this fashion marketing online course for?

This fashion marketing online course aims to train the role of Marketing Director and Digital Marketing Manager for Fashion & Luxury brands. Discover the latest and most innovative digital marketing strategies used in the fashion & luxury industry. You will learn how to create successful campaigns that reach a specific audience, drive revenue and positioning the brand within a target market. You’ll learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals.

This fashion marketing course online is for fashion professionals who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading digital marketing professionals.

• Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing.
• Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
• Fashion entrepreneurs who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns.
• Professionals in the fashion and luxury industries who want to transition into digital in order to leverage the digital marketing opportunities to grow their company business.

Great insights

Well structured digital marketing course focusing on the fashion industry. Definitely recommend it. Great insight into understanding how Digital Marketing really works!

Marlena

Owner @Horizon Athletic

Strongly recommended

Complete course both from the point of view of the topics addressed and for the alternation of theoretical lessons with practical cases. 

Roberta

Digital Advertising Manager @WMR Group

Very Helpful

Highly recommended for who wants to approach Fashion and Luxury, or who wants to understand it better.

Mirco

Senior Product Manager @Gucci

Digital Fashion Academy offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.

The exam fee is included in the enrolment fee for students.