E-commerce in the MENA region
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa. […]
E-commerce in the MENA region Read Post »
Fashion Management
Fashion Management is art and science. It requires sensitivity, experience but also relational abilities and analytical skills. Fashion Industry is characterised by rules and practices that are different from other businesses: fashion product lifecycle, collections & seasons, distribution models, sourcing strategies. These elements of fashion business are continuously evolving as technology changes and consumers preferences mutate.
The Fashion Management sections is dedicated to articles that illustrates the state of the art of fashion management with a specific focus on innovation and digitalisation of fashion business.
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Price Positioning and Competitive Intelligence
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Fashion Technology
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt
Fashion Technology Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
The Evolution of the Fashion Industry: A Decade of Transformation
Interview with Marc Sondermann former Director of Fashion Magazine The past decade has witnessed a seismic shift in the fashion
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
FashionTech Map: Essential Fashion eCommerce Software Solutions
Fashion Ecommerce is a technology driven business, which means that in order to succeed in fashion ecommerce you need to
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
The Myth of Learning from Mistakes: Why It’s a Costly Misconception
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that
The Myth of Learning from Mistakes: Why It’s a Costly Misconception Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
Visual Merchandising Course
Visual merchandising is a crucial discipline that plays a key role in shaping business and brand image. By focusing on
Visual Merchandising Course Read Post »
Fashion Marketplace Management: the ultimate guide for success, with insights leading professionals
Fashion Marketplaces are expected to reach 50% of the total online sales. Discover the strategies and best practices from leading fashion professionals that we have collected for you in this guide to marketplaces management.
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
Ecommerce P&L with examples: guide to profitability
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Ecommerce P&L with examples: guide to profitability Read Post »
Fashion Ecommerce Store Management – the essential guide
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Fashion Ecommerce Store Management – the essential guide Read Post »
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Digital Fashion Wholesale, platforms and trends
The global apparel market is worth around 1.5 trillion dollars, of which 45 Bn dollars are B2B. 60% of revenues
Digital Fashion Wholesale, platforms and trends Read Post »
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory
Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto,
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory Read Post »
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel Read Post »
Essential AI Applications for Fashion E-commerce in 2024
10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead
Essential AI Applications for Fashion E-commerce in 2024 Read Post »
Ecommerce team organisation: 6 Crucial Fashion Ecommerce Roles You Should Know About
What are the typical fashion ecommerce roles and how do they add value? What are the core skills needed in fashion ecommerce roles? Find out more
Ecommerce team organisation: 6 Crucial Fashion Ecommerce Roles You Should Know About Read Post »
