Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all […]
Fashion Ecommerce Value chain Read Post »
Digital Marketing
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Price Positioning and Competitive Intelligence
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
SEO AI automation best practices
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
E-Commerce KPIs: The Costly Errors That Hurt Brands
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing
Every marketing campaign has a goal in mind, the difficult part is to measure if the campaign as reached its
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing Read Post »
Maximizing Marketing Results in Marketplace Commerce: Insider Tips
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Maximizing Marketing Results in Marketplace Commerce: Insider Tips Read Post »
Ecommerce Vs Digital Marketing: what are the differences?
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Impact of Cookie Changes on the Fashion Industry: Google, Apple, and the Digital Advertising Landscape
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Shopify for Fashion Ecommerce: the essential guide
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
How to Automate Search Engine Optimisation with AI applications. Key takeaways.
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
How to Automate Search Engine Optimisation with AI applications. Key takeaways. Read Post »
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel Read Post »
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello Read Post »
How Benchmarking helps fashion companies
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
How Benchmarking helps fashion companies Read Post »
Digital Marketing for Fashion and Luxury
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media
Digital Marketing for Fashion and Luxury Read Post »
Digital Marketing, Fashion Ecommerce
Essential and free Google tools to manage your e-commerce website
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a
Essential and free Google tools to manage your e-commerce website Read Post »
