A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance […]
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
Interview with Marc Sondermann former Director of Fashion Magazine The past decade has witnessed a seismic shift in the fashion
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello Read Post »
CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world
Conversion Rate Optimization CRO for Fashion & Luxury Read Post »
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
How Benchmarking helps fashion companies Read Post »
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Fashion in the metaverse. What are the NFT and why they are successful? Read Post »
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
How to create a Digital Marketing plan for Fashion Read Post »
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an
Planning the implementation a Fashion eCommerce site Read Post »
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel
Fashion E-commerce Strategy Read Post »
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all
Fashion Ecommerce Value chain Read Post »
Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand
Fashion KPIs: The complete guide to Retail and E-commerce performance Read Post »
10 steps guide to design and implementation of a digital strategy for fashion
Digital Strategy for Fashion 10 Steps with implementation guide Read Post »
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