Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all […]
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all […]
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand
#Dressing, #style, #fashion Fashion Trends: the semiotic perspective In this article we explain the fashion trends from a Semiotics perspective.