Online course & certification
E-commerce & Digital Marketing Course and Certification
Acquire relevant skills to build a career in the Digital Fashion industry. Develop your fashion business. Learn from senior experts from world class fashion and luxury brands.
Fashion Ecommerce Management & Digital Marketing Course & Certification
Designed & created by leading fashion professionals.

Ecommerce Management & Digital Marketing Course & certification, designed and delivered by fashion and luxury professionals from leading fashion companies.
E-commerce Course Overview
eCommerce & Digital Marketing certification: flexible online course, workshops & practice labs.
This ecommerce & digital marketing course explores all the value chain activities of fashion e-commerce, from strategic planning to demand generation to ecommerce store management.
This ecommerce & digital marketing course is designed and delivered by leading digital fashion professionals who work in international brands and retailers.
The course is divided into E-commerce Management and Digital Marketing areas, together they will provide you with hands-on skills and deep understanding of fashion ecommerce and digital marketing processes, tools, KPIs, best practices and trends.
The course methodology is based on learning Goals, KPIs, Tools, Best Practices and Case studies from senior managers. And then you’ll consolidate the learnings with exercises, quizzes and workshops. The teachers will provide feedback and guidance on your work.
You’ll learn how to make a fashion e-commerce business successful and how to generate demand for your brand through digital marketing campaigns.

next start date
New cohort every month
COURSE DURATION
60 Hours (25 weeks)
- 45 Hours Lessons
- 15 Hours Practice
Delivery format
Online On-demand, Flexible study
Monthly live online Q&A
Online Practice with teachers feedback
Language: English
Subtitles: English and Italian
fees
$2,450 (exam fee included)
⇢ Included 5 hours of mentoring live online
CERTIFICATION
Fashion Ecommerce & Digital Marketing Management
COMMITMENT
2.5 hours per week
Outcome
By the end of this E-commerce and Digital Marketing course, you will have a solid understanding of ecommerce management and digital marketing processes, tools, KPIs, and best practices implemented by leading fashion brands and retailers.
- Gain a comprehensive understanding of fashion ecommerce sales drivers and business rules with a focus on strategy, organisation and financial performance
- Gain a comprehensive understanding of demand generation and how brands and etailers drive traffic to their websites
- You’ll develop a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
- Develop expertise in organising, leading and coordinating ecommerce teams
- Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics, and customer relationship management (CRM)
- Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals for performance marketing, search engine optimisation, email marketing, CRM
- Obtain the Ecommerce and Digital Marketing Certification for Fashion & Luxury to fast-track your career
How to participate
Flexible ecommerce training: take this course wherever you are
- Self-paced on-demand lessons with live online touch base events via Zoom
- You should be prepared to dedicate around 2.5 hours per week to this course
- New cohort starts every month
- Over 13 weeks you’ll have access to approximately 45 hours of lessons
- The live lessons will be recorded and always available on-demand for reviewing even outside of class hours
- You can engage remotely with teachers and colleagues through our platform

Who is this course for?
This course is for fashion professionals who need to acquire hands-on ecommerce skills to manage the ecommerce business in fashion brands and retail companies.
Benefits of the ecommerce training:
✔ Gain the knowledge and skills that will enable you to work in fashion e-commerce, direct-to-consumer, e-wholesale and fashion digital marketing divisions at the highest level.
✔ Learn in-depth fashion e-commerce management skills. (e.g. how to structure a business plan for e-commerce, how to organise E-commerce and how to manage an e-commerce team)
✔ Study and work on creating and managing digital marketing strategies, campaigns and SEO projects.
✔ Gain a thorough understanding of fashion e-commerce store management, merchandising, finance, e-commerce platforms, payments, logistics and legal,
Junior professionals
Professionals in the fashion and luxury industry at the initial steps of their careers. Professionals in junio to mid-senior roles such as Ecommerce Visual Merchandisers, Ecommerce Operations coordinators and Online Sales Assistants will find in this course a path to grow their career in fashion ecommerce. You will acquire a 360° understanding of ecommerce and you’ll acquire hands-on experience in: Strategic Planning, Finance, Operations, Analytics and Store Management.
Mid-to-Senior Fashion & Luxury Managers
Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion. Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.
Digital Agencies Professionals / System Integrators / Consultants
Learn the essential drivers of value for fashion companies, this will allow digital agency professionals like you to provider a better service and higher value to your clients. Understanding your clients business in detail is the first step to provide an effective service. In this course you’ll learn the characteristics of fashion companies, their goals, financial processes and how they generate value through ecommerce.
Senior Professionals, Head of Departments, CXOs
Whether you are Head of a department or managing a whole company as CEO, you need to understand the business logic and value drivers of Digital Marketing and Ecommerce. Yours is the responsibility to lead the digital transformation process of your company. In this course you’ll learn the strategies and processes implemented by leading fashion companies including E-commerce Strategy, Financial Planning, Merchandising and Store Management, Logistics and Operations, Digital Marketing. Senior professionals from experience in the bricks and mortar fashion industry will find the opportunity to acquire a deep understanding of the processes that make online sales successful and profitable
Fashion Entrepreneurs, business owners
If you are an entrepreneur in the fashion industry and you need to implement and drive sales online, this course will provide you with specific fashion e-commerce and digital marketing competences that will allow you to steer the wheel of your business, coordinate a team and manage external suppliers such as third party logistics (3PLs), Digital Marketing Agencies, ecommerce platforms and payment services providers.
Course content
60 hours (25 weeks), 45 hours lessons , 15 hours practice
The ecommerce & digital marketing course can be adapted for companies. For more information please contact us.
Meet your instructors
Meet the Managers who contributed to this Fashion Ecommerce Course. Learn from senior fashion & luxury professionals actively working in top brands. Gain expert insights remotely from industry leaders, agencies, and tech innovators.

Enrico Fantaguzzi
Co-founder DFA and Digital Business Advisor

Enrico Roselli
Co-founder DFA and Sr. Advisor

Alexandra Carvalho
E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Giulia Rosetti
E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Marcello Messina
Worldwide Head of E-Business @ TOD’S.
Online Sales, Omnichannel, Customer Engagement

Filippo Chiari
Senior Director – Global Analytics & Insights @ VF Corporation, AI Advisor

Gianluigi Zarantonello
WW Director of Digital Solutions at Valentino Innovation and Digital Transformation Executive, author and blogger

Elisa Elena Franzoso
Ecommerce Store Manager @Filoblu
Meet more of our expert instructors
Andrea Dell’Olio
Head of Marketplaces, at Boggi Milano
Leonardo Pecchioli
Chairman Of The Board at
Keros Digital SA, ex KPMG Audit, CFO at Guess Europe
Ilaria Sartorato
Digital Retail Manager at FiloBlu
Lorenzo Bortolotto
Principal Technical & AI Advisor, Solution Architect at Arsenalia
Gilles Gaucher-Cazalis
C-Level Executive | CFO | EMBA
Ivan Saladino
CTO Webformat, eCommerce, B2C & B2B
Mauro Lorenzutti
CTO Webformat, eCommerce, B2C & B2B
Raffaele Nardo
Chief Digital Officer at Dsquared2
Marco Di Pietro
Entrepreneur, Strategic Advisor formerly Director of Operations at Yoox.
Marco Porcellana
Co-founder and CEO at Nosetta
Maddalena Beltrami
Global CRM and Client Service Director at Golden Goose
Iacopo Pecchi
CEO at Marketplace Generation
- Self-paced on-demand lessons with exercises to consolidate and practice
- You should be prepared to dedicate around 4 hours per week to this course
- You’ll have access to approximately 80 hours of lessons
- The lessons can be accessed any times and more than once for a period of 10 months
- You can engage remotely with teachers and colleagues through our platform
E-commerce certification
Get your fashion certification with this ecommerce course online
Obtaining a fashion certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This ecommerce course online offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.
You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.
The exam fee is included in the enrolment fee for students.

A course with a contemporary view of Fashion Business
The Digital Fashion Academy Competence Model represents the set of skills that are considered essential to fashion digital business management.
This e-commerce course focuses on the skills that are relevant to work in Fashion and Luxury Ecommerce teams (see items in colour) and they are divided in Core Management skills in the center and vertical skills, or specialisation skills, in the outer ring
- Fashion industry specific knowledge and rules
- General management: management and organisation
- E-commerce Management: strategy, performance and innovation
- Digital Marketing: Brand Communication, Performance Marketing
Vertical Skills: Sales & Retail, Buying & Merchandising, Logistics, Digital Photography, Customer Experience, Content Production

Career in fashion ecommerce
The fashion industry is rapidly embracing Digital Marketing and eCommerce channels, creating a surge in demand for professionals with expertise in these domains. By attending the Fashion Ecommerce Management & Digital Marketing Course and obtaining the Certificate you’ll acquire the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.
Here below some examples of roles & profiles that are in line for this course of studies:
- Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
- Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
- Ecommerce Project Manager & Program Manager: Oversees and manages eCommerce projects, from concept to launch. They ensure projects are completed on time, within budget, and to the highest quality standards.
- Ecommerce Operations Specialist and Coordinator: Manages the logistics of eCommerce orders, including fulfillment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.

How to enrol in this course
Self-paced on-demand lessons with exercises to consolidate and practice
Dedicate 2.5 hours per week. Access to approximately 80 hours of lessons over 10 months
Engage remotely with teachers and colleagues.
New cohort starting every month $1,800
Our partners
We partner with Fashion companies and agencies who specialise in the Fashion and Luxury industry.




What our students say
We partner with Fashion companies and agencies who specialise in the Fashion and Luxury industry.

Benedetto
Digital Marketing Manager at North Sails
Great Course
“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”

Benedetto
Digital Marketing Manager at North Sails
Recommended
“I recommend this course to all interested in pursuing a career in digital and those who already occupy managerial positions, both for the variety of topics covered and for updating on the latest tools.”

Benedetto
Digital Marketing Manager at North Sails
Rich and Complete
“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”
FAQs
Can I start anytime?
You can start at the beginning of each month as the course is organised in cohorts.
I’m not sure which course to take, can I talk to someone?
In order to choose the right course, you should consider how much time you have to study and what are your learning goals. If you need consultation you can set up a call with a senior staff at DFA here.
Is there a certification at the end of the course?
Yes. Digital Fashion Academy offers you the gain the ecommerce certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with fashion brands, digital professionals, agencies and associations.
Will I develop a portfolio during the course?
Yes, you will develop a portfolio, you will work on developing a strategy for ecommerce and carry out analysis based on real case studies that you can use in your portfolio.
I’m a professional with a busy schedule, is the attendance to lesson flexible?
The attendance is flexible, it is possible to carry out the training in your own time. Where there are live virtual classes they are recorded and made available on-demand.
In which languages are the lessons available.
The lessons are available in English and Italian.
Need more info?
If you need a personal consultation for choosing your course or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected to a calendar where you can choose any available slot to book a call.
Request information about this course
Fill out the form below to receive information about this course or you can book a call with us for orientation
Talk with us
You can have orientation with us to help you choosing the right course for you or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected directly to a calendar of a senior member of DFA where you can choose any available slot for a call.