Digital Fashion Acronyms

Acronyms are widely used in fashion business, however they can be an obstacle for new hires as the acronyms used by different companies can be different.

Here below a list of widely used acronyms divided by category

Financial fashion acronyms

• 3YP, 5YP 3 years and 5 years plan
• COGS Cost of Goods Sold
• G&A General & Administrative
• LY Last Year
• YoY Year on Year
• P&L Profit and Loss
• BGT Budget
• Fct Forecast
• KPI Key Performance Indicators

Digital Marketing

• CLT Customer Lifetime Value
• CpC Cost per Click
• CpA Cost per Acquisition
• CpL Cost per Lead
• CpO Cost per Order
• CRM Customer Relationship Management
• CTR Click Though Rate
• SEM Search Engine Marketing
• SEA Search Engine Advertising
• SERP Search Engine Result Page

Ecommerce

• AOV Average Order Value
• ASP Average Selling Price
• CR Conversion Rate
• CRO Conversion Rate Optimization
• O2O Offline to Online and Online to Offline
• UX User Experience
• Gross Merchandise Value

Project Management

• PM Product or Project or Program Manager depending on the context
• POC Proof Of Concept
• RFP Request for Proposal
• RFI Request for Information

Organization

• VP Vice President (SVP Senior Vice President)
• CEO Chief Executive Officer
• CFO Chief Financial Officer
• CMO Chief Marketing Officer
• RACI Responsible Accountable Consulted Informed
• SLA Service Level Agreement

Web Design & UX Design

• CTA: Call to Actions, for example “Add to cart”, “Buy now”, or “Discoer More” buttons
• PDP: Product Detail Page or simply Product Page of an E-commerce website
• PLP: Product Listing Page or Category Page or Product Grid of an E-commerce website