Digital Fashion Acronyms

• Acronyms are widely used in fashion business, however they can be an obstacle for new hires as the acronyms used by different companies can be different.

Here below a list of widely used acronyms divided by category

Financial fashion acronyms

• 3YP, 5YP 3 years and 5 years plan
• COGS Cost of Goods Sold
• G&A General & Administrative
• LY Last Year
• YoY Year on Year
• P&L Profit and Loss
• BGT Budget
• Fct Forecast
• KPI Key Performance Indicators

Digital Marketing

• CLT Customer Lifetime Value
• CpC Cost per Click
• CpA Cost per Acquisition
• CpL Cost per Lead
• CpO Cost per Order
• CRM Customer Relationship Management
• CTR Click Though Rate
• SEM Search Engine Marketing
• SEA Search Engine Advertising
• SERP Search Engine Result Page

Ecommerce

• AOV Average Order Value
• ASP Average Selling Price
• CR Conversion Rate
• CRO Conversion Rate Optimization
• O2O Offline to Online and Online to Offline
• UX User Experience
• Gross Merchandise Value

Project Management

• PM Product or Project or Program Manager depending on the context
• POC Proof Of Concept
• RFP Request for Proposal
• RFI Request for Information

Organization

• VP Vice President (SVP Senior Vice President)
• CEO Chief Executive Officer
• CFO Chief Financial Officer
• CMO Chief Marketing Officer
• RACI Responsible Accountable Consulted Informed
• SLA Service Level Agreement

Management

• B2B Business to Business
• B2C Business to Consumer
• KPI Key Performance Indicator
• MBO Management By Objectives 
• ETA Expected Time for Accomplishment
• TCO Total Cost of Ownership

Information Technology

• CDN Content Distribution Network
• ERP Enterprise Resource Planning

Retail

• POS Point Of Sale
• UPT Units Per Transaction