Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce […]
KPIs That Matter: Driving Growth for Luxury Fashion Brands in E-Commerce Read Post »
Every marketing campaign has a goal in mind, the difficult part is to measure if the campaign as reached its
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing Read Post »
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Maximizing Marketing Results in Marketplace Commerce: Insider Tips Read Post »
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
How to Automate Search Engine Optimisation with AI applications. Key takeaways. Read Post »
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel Read Post »
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello Read Post »
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
How Benchmarking helps fashion companies Read Post »
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media
Digital Marketing for Fashion and Luxury Read Post »
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a
Essential and free Google tools to manage your e-commerce website Read Post »
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse
All you need to know about the Metaverse Read Post »
Since a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet
The intellectual property in the fashion industry Read Post »
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user
Google Analytics 4 GA4 Overview and key metrics analysis Read Post »
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Fashion in the metaverse. What are the NFT and why they are successful? Read Post »
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by
How to measure the ROI of Social Media Marketing Read Post »
English 
Italian 
Spanish 
French 
German 
Japanese 
Polish 
Portuguese 
Greek 
Arabic 
Hindi 
Korean