What is sustainable fashion?
Sustainable fashion is about making clothes that have less of an impact on the environment. We can achieve that by […]
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Fashion Management
Digital Marketing, Fashion Ecommerce
How to use Google Search Console
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your
How to use Google Search Console Read Post »
Web development for Fashion from Design to Quality Assurance
In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or application
Web development for Fashion from Design to Quality Assurance Read Post »
How to create a Digital Marketing plan for Fashion
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
How to create a Digital Marketing plan for Fashion Read Post »
Digital Strategy, Fashion Ecommerce
Planning the implementation a Fashion eCommerce site
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an
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Fashion E-commerce Strategy
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel
Fashion E-commerce Strategy Read Post »
Digital Marketing, Digital Strategy, Fashion Ecommerce
Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all
Fashion Ecommerce Value chain Read Post »
Fashion Ecommerce
How to build a successful Fashion Ecommerce
5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product
How to build a successful Fashion Ecommerce Read Post »
Omnichannel Digital Fashion
Keywords: Omnichannel, Digital in store, Innovation, Digital Transformation What you will learn in this article What is Omnichannel retail in
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Fashion e-commerce SEO: implementation guide
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
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Fabrics from tradition to innovation
Fabrics are the main material used to manufactures clothing. They have undergone a process of innovation along the year and
Fabrics from tradition to innovation Read Post »
Digital Fashion Acronyms
Acronyms are widely used in fashion business, however they can be an obstacle for new hires as the acronyms used
Digital Fashion Acronyms Read Post »
Fashion KPIs: The complete guide to Retail and E-commerce performance
Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand
Fashion KPIs: The complete guide to Retail and E-commerce performance Read Post »
Semiotics of Fashion
#Dressing, #style, #fashion How can semiotic analysis help fashion business? Semiotics is the study of meaning of things. Fashion is
Semiotics of Fashion Read Post »
Digital Strategy for Fashion 10 Steps with implementation guide
10 steps guide to design and implementation of a digital strategy for fashion
Digital Strategy for Fashion 10 Steps with implementation guide Read Post »
Fashion Management
How to write effective emails
I love and hate emails. I think they are an easy and effective mean of communication, but the same time
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Fashion Ecommerce
Twitter: 3 reasons why it’s important for work and how to use it (read in 5 minutes)
Some people asked me recently why do I use more Twitter than Facebook or Instagram. Well… the answer is: Twitter
Twitter: 3 reasons why it’s important for work and how to use it (read in 5 minutes) Read Post »
Fashion Management
Managing with Character
Is there a relationship between strong character and business performance? Can integrity and empathy lead to better management? According to
Managing with Character Read Post »
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