According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a […]
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Ecommerce P&L with examples: guide to profitability Read Post »
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Fashion Ecommerce Store Management – the essential guide Read Post »
When we hear discussions about Artificial Intelligence we are inclined to think about massive projects of digital transformation that require
10 AI applications that we use everyday without noticing Read Post »
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
The global apparel market is worth around 1.5 trillion dollars, of which 45 Bn dollars are B2B. 60% of revenues
Digital Fashion Wholesale, platforms and trends Read Post »
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
How to Automate Search Engine Optimisation with AI applications. Key takeaways. Read Post »
Fashion Digital Transformation Digital transformation has been on the agenda of Fashion companies for a few years now, however even
Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto,
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory Read Post »
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel Read Post »
Maria, Social Media and Content Creator How do the big fashion and luxury brands guarantee an optimal User Experience for
Fashion E-Commerce: testing strategies to optimize performance and quality Read Post »
10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead
Essential AI Applications for Fashion E-commerce in 2024 Read Post »
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello Read Post »
What are the typical fashion ecommerce roles and how do they add value? What are the core skills needed in fashion ecommerce roles? Find out more
Ecommerce team organisation: 6 Crucial Fashion Ecommerce Roles You Should Know About Read Post »
Easily buy praise, but more easily blame. It’s easy to receive praise, but equally easy to face blame. Defining blame
How to manage difficult situations at work – Handling “blame” Read Post »
Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at
10 Priorities for Fashion E-commerce in 2024 Read Post »
CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world
Conversion Rate Optimization CRO for Fashion & Luxury Read Post »
We were delighted to host Ilaria Sartorato, Retail Manager at FiloBlu, and Martina Donà, Online Store Manager at FiloBlu, for
Online Store Management class with FiloBlu Read Post »
How to implement digital transformation for small-medium enterprises of the fashion industry The fashion industry is undergoing a rapid digital
How to implement digital transformation in Fashion SMEs Read Post »
