Fashion Technology
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt […]
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Measuring Success in Product Discovery: The Role of Engagement Rate for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
SEO AI automation best practices
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
The Evolution of the Fashion Industry: A Decade of Transformation
Interview with Marc Sondermann former Director of Fashion Magazine The past decade has witnessed a seismic shift in the fashion
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
KPIs That Matter: Driving Growth for Luxury Fashion Brands in E-Commerce
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
KPIs That Matter: Driving Growth for Luxury Fashion Brands in E-Commerce Read Post »
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing
Every marketing campaign has a goal in mind, the difficult part is to measure if the campaign as reached its
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing Read Post »
FashionTech Map: Essential Fashion eCommerce Software Solutions
Fashion Ecommerce is a technology driven business, which means that in order to succeed in fashion ecommerce you need to
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
Maximizing Marketing Results in Marketplace Commerce: Insider Tips
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Maximizing Marketing Results in Marketplace Commerce: Insider Tips Read Post »
The Myth of Learning from Mistakes: Why It’s a Costly Misconception
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that
The Myth of Learning from Mistakes: Why It’s a Costly Misconception Read Post »
Ecommerce Vs Digital Marketing: what are the differences?
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Impact of Cookie Changes on the Fashion Industry: Google, Apple, and the Digital Advertising Landscape
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
Visual Merchandising Course
Visual Merchandising is a discipline that is often little understood, but it plays a fundamental role in the development of
Visual Merchandising Course Read Post »
Fashion Marketplace Management: the ultimate guide for success, with insights leading professionals
Fashion Marketplaces are expected to reach 50% of the total online sales. Discover the strategies and best practices from leading fashion professionals that we have collected for you in this guide to marketplaces management.
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
Ecommerce P&L with examples: guide to profitability
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Ecommerce P&L with examples: guide to profitability Read Post »
Fashion Ecommerce Store Management – the essential guide
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Fashion Ecommerce Store Management – the essential guide Read Post »
10 AI applications that we use everyday without noticing
When we hear discussions about Artificial Intelligence we are inclined to think about massive projects of digital transformation that require
10 AI applications that we use everyday without noticing Read Post »
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
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