Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce […]
KPIs That Matter: Driving Growth for Luxury Fashion Brands in E-Commerce Read Post »
Every marketing campaign has a goal in mind, the difficult part is to measure if the campaign as reached its
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing Read Post »
Fashion Ecommerce is a technology driven business. In order to succeed in fashion ecommerce you need to put in place
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Maximizing Marketing Results in Marketplace Commerce: Insider Tips Read Post »
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that
The Myth of Learning from Mistakes: Why It’s a Costly Misconception Read Post »
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
Visual Merchandising is a discipline that is often little understood, but it plays a fundamental role in the development of
Visual Merchandising Course Read Post »
Fashion Marketplaces are expected to reach 50% of the total online sales. Discover the strategies and best practices from leading fashion professionals that we have collected for you in this guide to marketplaces management.
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Ecommerce P&L with examples: guide to profitability Read Post »
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Fashion Ecommerce Store Management – the essential guide Read Post »
This post is not strictly about fashion, it’s mostly not about fashion at all, but it’s relevant (IMHO) because: a)
10 AI applications that we use everyday without noticing Read Post »
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
The global apparel market is worth around 1.5 trillion dollars, of which 45 Bn dollars are B2B. 60% of revenues
Digital Fashion Wholesale, platforms and trends Read Post »
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
How to Automate Search Engine Optimisation with AI applications. Key takeaways. Read Post »
Fashion Digital Transformation Digital transformation has been on the agenda of Fashion companies for a few years now, however even
Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto,
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory Read Post »
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