Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making e-commerce profitable requires a specific skillset. We’ve already discussed in detail al the […]
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E-commerce in the MENA region
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa.
E-commerce in the MENA region Read Post »
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Price Positioning and Competitive Intelligence
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Fashion Technology
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt
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SEO AI automation best practices
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
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The Evolution of the Fashion Industry: A Decade of Transformation
Interview with Marc Sondermann former Director of Fashion Magazine The past decade has witnessed a seismic shift in the fashion
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
E-Commerce KPIs: The Costly Errors That Hurt Brands
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Measuring Marketing Performance with Marketing Mix Modeling and Incrementality testing
Every marketing campaign has a goal in mind, the difficult part is to measure if the campaign as reached its
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FashionTech Map: Essential Fashion eCommerce Software Solutions
Fashion Ecommerce is a technology driven business, which means that in order to succeed in fashion ecommerce you need to
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
Maximizing Marketing Results in Marketplace Commerce: Insider Tips
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
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The Myth of Learning from Mistakes: Why It’s a Costly Misconception
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that
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Ecommerce Vs Digital Marketing: what are the differences?
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies
CRM Manager and Email Marketing Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Impact of Cookie Changes on the Fashion Industry: Google, Apple, and the Digital Advertising Landscape
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
Visual Merchandising Course
Visual merchandising is a crucial discipline that plays a key role in shaping business and brand image. By focusing on
Visual Merchandising Course Read Post »
Fashion Marketplace Management: the ultimate guide for success, with insights leading professionals
Fashion Marketplaces are expected to reach 50% of the total online sales. Discover the strategies and best practices from leading fashion professionals that we have collected for you in this guide to marketplaces management.
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
Ecommerce P&L with examples: guide to profitability
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Ecommerce P&L with examples: guide to profitability Read Post »