Fashion Management Course

Specifically designed and created by leading fashion professionals

Fashion Management Course Overview

Gain essential fashion management skills to boost your career.

This fashion business management online course introduces the key concepts of the fashion industry, focusing on company organisation, business models, and the impact of digital technologies. It starts with a high-level overview to give you a clear and complete understanding of how fashion companies operate and compete in international markets.

Drawing from the real-world experience of Fashion and Luxury industry professionals, the fashion management course offers essential knowledge for anyone working, or planning to work, in the fashion and luxury sectors. You will learn the main principles of fashion business management, including production and distribution processes, and standard management practices used across the industry.

By the end of this fashion management course, you will have a solid understanding of the fashion business, including essential processes, timelines, and the key revenue drivers of successful fashion brands.

Fashion Management course Key Facts

ENROLMENT

Start any time: immediate access, enrol and start learning

DURATION

4 hours

DELIVERY

Flexible, online on-demand

LANGUAGE

English

Subtitles: English and Italian

COURSE PRICE

$167

CERTIFICATION

Certificate of attendance

Why take the fashion business course

Whatever role you take on in the fashion industry, a solid understanding of how the business works is essential. Whether you are an entrepreneur, a manager or a consultant, by taking this fashion management course you’ll gain the essential knowledge you need to succeed.

Fashion Business Course benefits

Acquire the ability to carry out your work consistently with the brand positioning of the brand you work for
Gain a deeper understanding of key fashion management principles, enabling you to interact and collaborate effectively with colleagues from different functions
Be able to envisage and discuss strategic activities for your brand or company, that are in line with your brand positioning

Fashion Management Course Programme

Brand Management, Market Positioning, Business Models and Distribution

• The Fashion & Luxury Market Positioning Pyramid: Explanation of the pyramid and its segments
• Price, Quality, and Perceived Quality: Discussion of the differences and their impact on brand perception.
• Brand Positioning Strategies: How companies use price and style to differentiate their brands.
• Case Study: Armani: Analysis of Armani’s brand portfolio and market positioning.• Fashion business models, market structure, sales channels, brand positioning and product lifecycle

Fashion Companies Structure

• Explanation of the organisation hierarchy: the role of CEO, Executive Board and Departments.
• Key Departments of a Fashion Company: Overview of Design & Production, Sales, Marketing (including e-commerce), and IT

Sales Channels & Business Models

• Market positioning within the fashion and luxury industry, different business models, and traditional distribution channels
• Traditional Sales Management in the Fashion Industry: wholesale and direct to consumer (DTC)
• Direct Sales: Advantages (control, margin) and disadvantages (investment, risk)
• Licensing: Advantages (scalability, lower cost) and disadvantages (less control, data access)
• Hybrid Systems: Overview of concession partnerships and joint ventures
• Business models and sales channels for internationalization and cross border
• Distribution Channels and E-commerce Integration: How e-commerce integrates with traditional retail and wholesale channels, creating omnichannel experiences

Digital Transformation: the Evolution of E-commerce in fashion brands

Phase 1: E-commerce as a spin-off reporting directly to the CEO.
Phase 2: Creation of a dedicated e-commerce department.
Phase 3: E-commerce as a component of each department.
Phase 4: The advanced digital model with a CDO and full digital integration.
• The Role of the CDO: Managing digital activities and coordinating across departments.
• Digital Transformation and Fashion Digital Asset Management: Explanation of digital transformation and how traditional sales structures (Wholesale, Retail, E-commerce) integrate with digital roles (e.g., marketplace management)

Pricing

• How fashion companies determine pricing for products, pricing strategies and pricing techniques

Fashion Management Learning Outcomes

After completing this fashion management course, participants will be able to:

Understand the essential organisational structure of a fashion company and who does what within a fashion company
Identify the key departments within a fashion company and their roles.
Explain the evolution of e-commerce within fashion company structures
Understand the Fashion & Luxury market positioning pyramid and the different segments
Explain the relationship between price, quality, and perceived quality
Describe how fashion brands companies use price and style to position their brands
Analyse Armani’s brand positioning strategy.
Understand traditional and digital commercial business models (direct sales, licensing)
Describe hybrid commercial structures like joint ventures and partnerships
Understand how fashion brands determine product prices

Who is the fashion management course for?

This fashion business online course is designed for a wide range of professionals. It is ideal for those already working in fashion who want to stay up to date with the latest digital trends. It also suits newcomers who need to learn the key business processes in fashion and how companies create value.

This online course is especially useful for professionals who have recently joined a fashion company after working in other industries. It is also helpful for digital marketers from agencies or software companies who want to understand how fashion businesses work from the inside.

Fashion brand professionals who have recently entered the fashion & luxury industry
Agency professionals and service providers who want to provide higher value to their clients
Fashion Professionals looking to update their skills
Entrepreneurs or fashion designers who need to grasp the fundamentals of contemporary fashion business
Graduates who are starting a career in fashion industry

Fashion Management instructors

Meet the senior experts who teach the Fashion Management Course.

Enrico Roselli

Co-founder DFA and Sr. Advisor

Enrico Fantaguzzi

Co-founder DFA and Digital Business Advisor

Gilles Gaucher-Cazalis

C-Level Executive | CFO | EMBA

What our students say

100% verified reviews, real students, real experiences

Beatriz

Product Manager – Head of Design

★★★★★

Very interesting!

“I found the course very interesting. As a professional in the sector, there were many things I knew but I didn’t know why I knew them (or what was the correct term to refer to them, for example, white label garments), so I can say that it has enriched me and I thank you for it.”

FAQs Fashion Management

Is there a certification at the end of the course?

Yes. Digital Fashion Academy offers you the gain the ecommerce certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

I’m a professional with a busy schedule, is the attendance to the course flexible?

The attendance is flexible, you can attend anytime and anywhere within 6 months from enrolment.

I’m a fashion designer is this course suitable me?

This course is recommended for fashion designers, product managers and other professionals who need to acquire a 360° view on sales and brand positioning processes of fashion brands. The course includes a deep dive on pricing for fashion and luxury products.

How long does it take to complete the fashion business online course?

The estimated time to complete the course is less than 4 hours.

How can I enrol in the fashion business online course?

To enrol in this course you need to buy the course online and you’ll receive the user name and password to access the course shortly after.

What is the teaching methodology? Will I learn practical skills from this course?

The teaching methodology is based on the work of industry professionals, working in fashion companies, e-tailers and agencies, who shares their best practices and work experiences. Therefore you’ll acquire a view of real work situations in this course. The typical lessons consists of:
– Objectives of the professional roles or functions;
– Management control: monitoring of results and KPIs;
– Toolbox: learn about the tools and software used by the professionals;
– Analysis of best practices and case studies of Fashion & Luxury Brands;
– Processes and guidelines implemented in fashion companies;
– Consolidation: exercises, reflection activities and/or quizzes

What are the benefits of taking the fashion management course?

The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies;
Participants can interact with teachers and our community during the course and after;
The course allows you to study flexibly from anywhere from any device;
You’ll be allowed to join a global community of fashion professionals around the world

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Fashion Management: Business Models & Brand Strategy